Axia Group Inc.
PINK SHEETS : AGIJ

Axia Group Inc.

July 27, 2011 15:45 ET

Axia Group (AGIJ) Collagenna Skin Care Reaches Agreement with Toronto's Village Pharmacy and Health Food Group

OTTAWA, ONTARIO--(Marketwire - July 27, 2011) - Axia Group (PINK SHEETS:AGIJ) (http://www.axiagroup.com) Collagenna Skin Care Products is pleased to announce that is has reached an agreement with Toronto's privately owned Village Pharmacy and Health Food Group for the establishment of 3 Natural Anti-aging Clinics in their stores as well as selling the full Collagenna Skin Care line in all 5 of their Natural Food retail stores.

The Village Pharmacy and Health Food Group operate 6 retail outlets (one of the outlets is a pharmacy in a medical building) in Toronto's West End Mississauga and Brampton. The main store is the Port Credit location which sells Health Food and also has a fully operational pharmacy. 3 locations have been identified as prime locations for Collagenna's Natural Anti-aging Clinics and certain renovations are underway in order to accommodate the space requirements. The first clinic is expected to open at the Mavis Road location in Mississauga towards the end of August 2011 with the Port Credit Clinic to open shortly after. Another store situated in Brampton will offer Collagenna's services in the early fall.

Axia's CEO, Michael Arnkvarn states, "This agreement is a major step in Collagenna's new marketing strategy. Our clinics will benefit from the existing customer traffic in these retail outlets which are very related to our products and services. We plan to do onsite product promotions in the stores and promote the clinical services at the same time. At least 3 new qualified estheticians will be hired as well as a supervisor in order to coordinate our Toronto operations by the end of September 2011, we should have 5 fully functional Collagenna Company owned Natural Anti-aging Skin Care Clinics operational. This will allow our company to experience major growth and achieve our financial projections of 2012."

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through its specialized skin care clinics through its every expanding network of distribution partners.

More details and updates will be provided shortly and on a timely basis.

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