Axia Group Inc.

Axia Group Inc.

July 27, 2011 15:45 ET

Axia Group (AGIJ) Collagenna Skin Care Reaches Agreement with Toronto's Village Pharmacy and Health Food Group

OTTAWA, ONTARIO--(Marketwire - July 27, 2011) - Axia Group (PINK SHEETS:AGIJ) ( Collagenna Skin Care Products is pleased to announce that is has reached an agreement with Toronto's privately owned Village Pharmacy and Health Food Group for the establishment of 3 Natural Anti-aging Clinics in their stores as well as selling the full Collagenna Skin Care line in all 5 of their Natural Food retail stores.

The Village Pharmacy and Health Food Group operate 6 retail outlets (one of the outlets is a pharmacy in a medical building) in Toronto's West End Mississauga and Brampton. The main store is the Port Credit location which sells Health Food and also has a fully operational pharmacy. 3 locations have been identified as prime locations for Collagenna's Natural Anti-aging Clinics and certain renovations are underway in order to accommodate the space requirements. The first clinic is expected to open at the Mavis Road location in Mississauga towards the end of August 2011 with the Port Credit Clinic to open shortly after. Another store situated in Brampton will offer Collagenna's services in the early fall.

Axia's CEO, Michael Arnkvarn states, "This agreement is a major step in Collagenna's new marketing strategy. Our clinics will benefit from the existing customer traffic in these retail outlets which are very related to our products and services. We plan to do onsite product promotions in the stores and promote the clinical services at the same time. At least 3 new qualified estheticians will be hired as well as a supervisor in order to coordinate our Toronto operations by the end of September 2011, we should have 5 fully functional Collagenna Company owned Natural Anti-aging Skin Care Clinics operational. This will allow our company to experience major growth and achieve our financial projections of 2012."

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through its specialized skin care clinics through its every expanding network of distribution partners.

More details and updates will be provided shortly and on a timely basis.

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Information in this news release may contain statements about future expectations, plans, prospects or performance of Axia Group Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Axia Group Inc. cautions you that any forward-looking information provided by or on behalf of Axia Group Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Axia Group Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Axia Group Inc.'s control. In addition to those discussed in Axia Group Inc.'s press releases, public filings, and statements by Axia Group Inc.'s management, including, but not limited to, Axia Group Inc.'s estimate of the sufficiency of its existing capital resources, Axia Group Inc.'s ability to raise additional capital to fund future operations, Axia Group Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Axia Group Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Axia Group Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

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