Axia Group, Inc.
PINKSHEETS : AGIJ

July 23, 2012 15:45 ET

Axia Group (AGIJ:PK) Collagenna Skin Care Finalizes Merger

OTTAWA, ONTARIO--(Marketwire - July 23, 2012) - Axia Group (PINKSHEETS:AGIJ) (http://www.axiagroup.com/) Collagenna Skin Care Products/Melem Secret is pleased to announce that it has acquired an existing Vitamin E-Commerce Super Store and closed the transaction on all cash basis.

Michael Arnkvarn, AGIJ CEO states 'We have been talking for a while with the owner of this US based supplement drop ship site which focuses mainly on brand name vitamins. www.vitamins2buy.com There are over 1200 products available on the site and it has an active customer list. We were recently given access to the site and we have been actively working on the site in preparation for our upcoming marketing campaigns. This company was started in 2004 and was very successful but had lost much of its momentum over the past 2 years for a variety of reasons. We have the expertise and resources to optimize our internet rankings. We will also develop our own Collagenna/Melem Secret brand which will allow us to improve gross margins and make this a profitable venture. This transaction has been completed and it is an all cash deal without any stock being involved. We felt that this deal was the most advantageous of any of the vitamin/supplement proposals analyzed by our company in its long term strategy of increasing revenues, along with its US presence in the marketplace. We must report that the company is still entertaining additional offers with other parties regarding future mergers/acquisitions as long as we see a real benefit to the company and that the opportunity meets our long term goals and corporate direction. We will inform shareholders of further developments.'

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its every expanding network of distribution partners.

More details and updates will be provided shortly and on a timely basis.

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