Axia Group Inc.

Axia Group Inc.

February 07, 2011 15:45 ET

Axia Group (PINK SHEETS:AGIJ) Collagenna Skin Care New Products Launch

OTTAWA, ONTARIO--(Marketwire - Feb. 7, 2011) - Axia Group (PINK SHEETS:AGIJ) ( Collagenna Skin Care Products/Melem Secret introduces recently soft launched two new and unique products.

The two new Hydration Creams are Day and Night version. Michael Arnkvarn, AGIJ CEO states "Skin hydration is such an essential requirement, especially during the winter months and we needed to address this issue. We formulated 2 fantastic Collagen based moisturizers which are Olive oil based, contain 2 of the most advanced skin hydration technologies available and we incorporated a new, all natural, plant based preservative. This is a different approach to our product line as our previous moisturizers were more therapeutic in nature without the primary hydrating function. In response to feedback from our clients, we felt we needed to address the issue of hydration and the initial results have been fantastic. I feel that we have greatly improved our line and we are better positioned to offer a pure retail package."

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its every expanding network of distribution partners.

It is estimated that the European cosmeceuticals market will be worth more than $4 billion in 2009. In Europe, France and Germany follow behind the U.S. in their demand for drug-based beauty products, with sales turnover of nourishers/anti-aging products in 2007 at $1.2 billion and $1.1 billion, respectively (Kline Group, 2010).

In the U.S., the cosmeceutical market was worth $16 billion and forecasts for 2012 put the market at $21 billion (Packaged Facts, 2010).

More details and updates will be provided shortly and on a timely basis.

Safe Harbor Statement

Information in this news release may contain statements about future expectations, plans, prospects or performance of Axia Group Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Axia Group Inc. cautions you that any forward-looking information provided by or on behalf of Axia Group Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Axia Group Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Axia Group Inc.'s control. In addition to those discussed in Axia Group Inc.'s press releases, public filings, and statements by Axia Group Inc.'s management, including, but not limited to, Axia Group Inc.'s estimate of the sufficiency of its existing capital resources, Axia Group Inc.'s ability to raise additional capital to fund future operations, Axia Group Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Axia Group Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Axia Group Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

Contact Information