Axia Group Inc.
PINK SHEETS : AGIJ

Axia Group Inc.

February 07, 2011 15:45 ET

Axia Group (PINK SHEETS:AGIJ) Collagenna Skin Care New Products Launch

OTTAWA, ONTARIO--(Marketwire - Feb. 7, 2011) - Axia Group (PINK SHEETS:AGIJ) (http://www.axiagroup.com/) Collagenna Skin Care Products/Melem Secret introduces recently soft launched two new and unique products.

The two new Hydration Creams are Day and Night version. Michael Arnkvarn, AGIJ CEO states "Skin hydration is such an essential requirement, especially during the winter months and we needed to address this issue. We formulated 2 fantastic Collagen based moisturizers which are Olive oil based, contain 2 of the most advanced skin hydration technologies available and we incorporated a new, all natural, plant based preservative. This is a different approach to our product line as our previous moisturizers were more therapeutic in nature without the primary hydrating function. In response to feedback from our clients, we felt we needed to address the issue of hydration and the initial results have been fantastic. I feel that we have greatly improved our line and we are better positioned to offer a pure retail package."

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its every expanding network of distribution partners.

It is estimated that the European cosmeceuticals market will be worth more than $4 billion in 2009. In Europe, France and Germany follow behind the U.S. in their demand for drug-based beauty products, with sales turnover of nourishers/anti-aging products in 2007 at $1.2 billion and $1.1 billion, respectively (Kline Group, 2010).

In the U.S., the cosmeceutical market was worth $16 billion and forecasts for 2012 put the market at $21 billion (Packaged Facts, 2010).

More details and updates will be provided shortly and on a timely basis.

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