Axia Group Inc.

Axia Group Inc.

March 22, 2011 15:45 ET

Axia Group's (AGIJ) Collagenna Skin Care Products Harvest Interest in China

OTTAWA, ONTARIO--(Marketwire - March 22, 2011) - Axia Group (PINK SHEETS:AGIJ) ( subsidiary Collagenna Skin Care Products/Melem Secret is pleased to announce that it has received several promising inquiries from companies in China that are interested in distributing its anti-aging products.

China is one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment is leading the way, as a wide cross-section of the country's huge population is driving diversified demand for new products. Anti-aging skin care creams, moisturizers, whitening formulations and toners have all shown impressive growth. The Chinese cosmetics industry is estimated to be valued at between $5 billion and $10 billion annually, and skin care covers more than 80 per cent of the country's cosmetics market. The skin care segment is expected to have a compound annual growth rate of 12.7 per cent in the forecast period covering 2010 to 2013.

The primary distribution channels for cosmetics in China include supermarkets, malls, online shops and direct selling. Direct selling is a growth sector, particularly in smaller cities where cheaper products and convenience makes it more effective.

AGIJ recently announced that a national American chain and two regional United States chains are evaluating its Marine Collagen Hydration Creams for sale in their stores, and these developments are progressing extremely well. The company has also launched a Canadian sales and marketing campaign and signed a marketing agreement for its products in East Africa.

Collagenna will keep its followers and investors updated on these developments, as well as on new products, initiatives and corporate news.

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