Axia Group Inc.

Axia Group Inc.

March 18, 2011 15:45 ET

Axia Group's (AGIJ) Collagenna Skin Care Products Under Evaluation by National U.S. Retail Chain

OTTAWA, ONTARIO--(Marketwire - March 18, 2011) - Axia Group (PINK SHEETS:AGIJ) ( Collagenna Skin Care Products/Melem Secret is pleased to announce that two of its products are under evaluation by a major national American retail chain.

Collagenna recently introduced two new Marine Collagen Hydration Creams which incorporate the latest new hydration technology along with a new all-natural preservative. These two products have been well-received in the marketplace and are under evaluation by a national chain of United States-based stores.

AGIJ CEO Michael Arnkvarn states:

"We have talked to other retailers in the past and they have always found our line a little too complicated for a pure retail environment. However, our two new collagen hydrating creams are an attractive selling item and will sell well in a retail environment. We have been able to meet critical price points that should allow an attractive selling price. We are confident that our proposal will be accepted and the sales volume that this deal can generate could be more than substantial.

"As a company, we are very motivated to close this deal. We have discussed this project with our suppliers and everything is in place, should we need to increase our monthly production orders. Our agent in Ohio expects a response from his retailer contact shortly. We will keep shareholders informed of any development regarding marketing of this unique product line."

Collagenna specializes in anti-aging products, with an emphasis on collagen stimulation. The company primarily sells its products through specialized skin care clinics, beauty salons, aestheticians and doctors. The company also has an expanding network of international distribution partners.

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