Axia Group Inc.
PINK SHEETS : AGIJ

Axia Group Inc.

March 18, 2011 15:45 ET

Axia Group's (AGIJ) Collagenna Skin Care Products Under Evaluation by National U.S. Retail Chain

OTTAWA, ONTARIO--(Marketwire - March 18, 2011) - Axia Group (PINK SHEETS:AGIJ) (www.axiacorporation.com) Collagenna Skin Care Products/Melem Secret is pleased to announce that two of its products are under evaluation by a major national American retail chain.

Collagenna recently introduced two new Marine Collagen Hydration Creams which incorporate the latest new hydration technology along with a new all-natural preservative. These two products have been well-received in the marketplace and are under evaluation by a national chain of United States-based stores.

AGIJ CEO Michael Arnkvarn states:

"We have talked to other retailers in the past and they have always found our line a little too complicated for a pure retail environment. However, our two new collagen hydrating creams are an attractive selling item and will sell well in a retail environment. We have been able to meet critical price points that should allow an attractive selling price. We are confident that our proposal will be accepted and the sales volume that this deal can generate could be more than substantial.

"As a company, we are very motivated to close this deal. We have discussed this project with our suppliers and everything is in place, should we need to increase our monthly production orders. Our agent in Ohio expects a response from his retailer contact shortly. We will keep shareholders informed of any development regarding marketing of this unique product line."

Collagenna specializes in anti-aging products, with an emphasis on collagen stimulation. The company primarily sells its products through specialized skin care clinics, beauty salons, aestheticians and doctors. The company also has an expanding network of international distribution partners.

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Information in this news release may contain statements about future expectations, plans, prospects or performance of Axia Group Inc., that constitute forward-looking statements for purposes of the Safe Harbor Provisions under the Private Securities Litigation Reform Act of 1995. The words or phrases "can be," "expects," "may affect," "believed," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Axia Group Inc. cautions you that any forward-looking information provided by or on behalf of Axia Group Inc. is not a guarantee of future performance. None of the information in this press release constitutes or is intended as an offer to sell securities or investment advice of any kind. Axia Group Inc.'s actual results may differ materially from those anticipated in such forward-looking statements as a result of various important factors, some of which are beyond Axia Group Inc.'s control. In addition to those discussed in Axia Group Inc.'s press releases, public filings, and statements by Axia Group Inc.'s management, including, but not limited to, Axia Group Inc.'s estimate of the sufficiency of its existing capital resources, Axia Group Inc.'s ability to raise additional capital to fund future operations, Axia Group Inc.'s ability to repay its existing indebtedness, the uncertainties involved in estimating market opportunities, and in identifying contracts which match Axia Group Inc.'s capability to be awarded contracts. All such forward-looking statements are current only as of the date on which such statements were made. Axia Group Inc. does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.

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