SOURCE: Axiom Microdevices Inc.

June 12, 2007 08:00 ET

Axiom Microdevices Strengthens Mainland China and Taiwan Sales Focus With Key Appointments

CMOS PA Provider Appoints China Sales Director and Taiwan Distributor

IRVINE, CA--(Marketwire - June 12, 2007) - Complementary metal oxide semiconductor power amplifier (CMOS PA) provider Axiom Microdevices Inc. announced today that it has appointed Raymond Wang as director of Asia Pacific (APAC) sales, and Taiwan-based electronics distributor Watson-Bell Co. Ltd., to further support its APAC growth strategy.

"The APAC region, especially mainland China, Taiwan, and Korea, is immensely important to the mobile phone industry and require local sales and design-in support," said Brett Butler, chief executive officer, Axiom Microdevices. "For some time now, we have had local engineering support covering mainland China and Taiwan, but the appointment of a seasoned veteran like Raymond Wang to lead our sales initiative in that region will increase the momentum behind our growing market footprint in this critical region."

Prior to joining Axiom Microdevices, Wang served as Director of China sales for Paradigm (later sold to REMEC Inc.), where he managed sales in excess of $65 million (USD), supporting customers such as Nokia, Huawei, ZTE, Lucent, China Mobile and China Telecom. As Managing Director for Great China Paradigm Wireless System, Ltd., Wang supported customers such as Lucent China, Huawei and ZTE. Previously, Wang was chief executive of DICO Information and Technology Ltd., a leading digital set-top box and digital broadcast equipment company. He has also held management and senior sales positions with Prospect Information Technology Inc., Pacific Image Communications (a subsidiary of IBM), Optika, FileNet, MetaTools and Trend Micro.

Watson-Bell is a Taiwan-based components and technology provider, specializing in the design-in and technical support for key technologies into applications such as mobile handsets, mobile computing and entertainment devices.

Axiom Microdevices' alignment with Watson-Bell supports its growth plans in the Asia Pacific region by providing an additional sales and technical support channel for its line of CMOS PA products to the Taiwanese cellular handset ODM/OEM community.

"Based upon years of experience in supplying leading products to the mobile phone market, we have carefully developed and maintained important customer relationships," said Ben Chen, president, WatsonBell. "We are pleased to be representing Axiom Microdevices and its products. Together, we will deliver the value of Axiom's leading technology to Taiwanese handset manufacturers."

"We are excited to announce total coverage and support to the mobile phone manufacturers in the critically important APAC region," said Bill Sweeney, vice president of sales, Axiom Microdevices. "Raymond, our existing local engineering support and a strong distributor like Watson-Bell will augment our previously announced coverage in Korea to ensure that we provide our customers with the best possible support."

About Axiom Microdevices Inc.

Axiom Microdevices Inc. is a supplier of fully integrated commodity complementary metal oxide semiconductor (CMOS) power amplifiers (PA) to the worldwide mobile handset market. The company's patented technology offers the latest advances in radio frequency integration, enabling customers to reduce design complexities and bill of materials, while optimizing performance and guaranteeing supply continuity. Axiom Microdevices has its headquarters in Irvine, Calif., with sales representation in the United Kingdom, China, Taiwan and South Korea. For more information, please visit us at www.axiom-micro.com.

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