SOURCE: Axis Technologies Group, Inc.

September 12, 2007 16:06 ET

Axis Ballast Installed in City of Waukesha Public Library, Waukesha, WI

LINCOLN, NE--(Marketwire - September 12, 2007) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG) announced today that the Axis Dimming/Daylight Harvesting (DDH) ballast has been installed in the City of Waukesha Public Library in Waukesha, WI. The installation was completed by MAC Solutions, Inc., an Energy Service Company, commonly referred to as an ESCO, based in Lansing, IL. ESCOs are businesses that develop, install, and finance projects designed to improve the energy efficiency and maintenance costs for facilities, further developing the growing Green technology market.

The Waukesha Public Library is one of the most heavily used libraries in the state of Wisconsin, consistently circulating more than 1.4 million items annually. The current 67,824 square foot building was completed in 2005 and is located in Cutler Park. The library features a spectacular glass atrium and ample natural lighting. As the Resource Library for the Waukesha County Federated Library System, the library serves over 96,800 area residents with nearly 71,000 customers registered for a Waukesha Public Library card and over 330,000 items accessible in-house and from home through an online catalog.

"We are very pleased to see the Axis ballast utilized in a building such as this, where natural light is a key architectural element and the Axis ballast may be exhibited at its full potential," said Jim Erickson, President of Axis Technologies, Inc. "We expect many other similar facilities to follow suit in emerging Green communities like Waukesha, WI," added Erickson.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

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About the Axis DDH Ballast

A "ballast" is an electronic component that regulates voltage in fluorescent lighting. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy-saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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