GRAND ISLAND, NE--(Marketwired - Dec 1, 2016) - Axis Capital, Inc. (Axis), one of North America's leading commercial equipment finance companies, has unveiled a new company name, logo and website -- rebranding as Amur Equipment Finance (AmurEF). As part of the company's 20th anniversary celebration, the corporate rebranding initiative reflects Amur Equipment Finance's vision for the future and affirms the core values which customers have grown to appreciate and trust.
"Reflecting the characteristics of the distinctive Amur leopard in our new logo, the Amur Equipment Finance brand now showcases our best qualities as a business," said AmurEF's Marketing Director, Jacklynn Manning. "Our new brand represents the curiosity to learn about our customer's specific needs, the agility to grow and change as their requirements change, and most importantly, the tenacity to do what it takes to serve our customers." Mrs. Manning continued, "The rebrand to Amur Equipment Finance coincides with a period of strong growth in our business...it epitomizes all that we stand for, all that we can achieve together while reinforcing our overarching mission."
The rebrand to Amur Equipment Finance includes a newly designed, robust website that provides a customer-centric experience. Full product offerings are now available to site visitors, including vendor and origination program information along with customer video testimonials and success stories. Specialized tools, such as a Section 179 Calculator, are available to assist customers with understanding and accessing the full range of AmurEF's equipment finance products.
Malia K. Du Mont, AmurEF's Co-President and COO stated, "Our new name appropriately reveals our long-standing membership in the global Amur family of companies." She added, "It's an affiliation that provides us and ultimately our customers with world-class financial expertise and products."
AmurEF employs over 90 professionals across the United States, with key management, credit processing, underwriting, servicing, and finance functions located in its headquarters in Grand Island, Nebraska. AmurEF also has sales offices in Massachusetts, California, Texas, and Pennsylvania, with additional satellite offices located across the country.
AmurEF directly serves business owners and channel vendor partners that service an array of equipment-intensive industries including: transportation, construction, commercial and industrial equipment, food service, packaging, and printing. The company offers customized finance programs, including some with instant credit decisions and same-day funding for its business customers and vendor partners. With a dedicated support team on staff, AmurEF handles equipment financing needs ranging from as little as $10,000 to over $2 million.
AmurEF has maintained a Better Business Bureau rating of A+ for 20 years.
About Amur Equipment Finance
Founded in 1996, Amur Equipment Finance (AmurEF) is a nationally ranked Top Ten independent equipment finance provider and Top Twenty vendor channel origination company, dedicated to ensuring that its customers and employees around the nation are equipped to grow and succeed. AmurEF offers customized capital financing programs that draw on its uniquely expansive expertise in the world's most essential industries -- from transportation and technology to manufacturing and medicine -- to support its network of over 15,000 vendors and other partners. AmurEF is a subsidiary of New York-based Amur Finance Company, a global diversified holding company with over $800M in assets.
For more information, visit amuref.com.
About Amur Finance Company
Amur Finance Company, Inc. (Amur) is a privately held, diversified commercial finance company focusing on four main sectors: General Equipment; Aviation; Energy, Shipping & Logistics; and Other Industrial and Commercial Assets. Amur's management team and senior leaders have extensive industry expertise and have been involved in over $100 billion of transportation, industrial and related commercial finance, trading and investment transactions around the world. Amur takes a partnership approach to its investments, providing long-term value through direct investments and strategic arrangements with world-class entrepreneurs and businesses.
For more information, visit amurfinance.com.