Tek Translation International

Tek Translation International

July 10, 2008 07:42 ET

Axis Communications Chooses Tek's On-Demand Language Management Tools for Centralized Quality Assurance

An added benefit: On-demand business intelligence for tighter cost control and informed decision-making

MADRID, SPAIN--(Marketwire - July 10, 2008) - Tek Translation International, a worldwide provider of business solutions to meet globalization needs, today announced that Axis Communications is adopting Tek's OneWorld Platform technology and TekTerm, an on-demand terminology management solution, to facilitate and manage the translation of its marketing and product literature into 12 languages.

The global leader in network video, Axis Communications provides IP-based network video solutions, including network cameras and video encoders for video surveillance and remote monitoring. By linking its in-country offices and translation validation resources through the centralized OneWorld Platform, Axis Communications can effectively unify its brand worldwide and speed up the time it takes to get Axis literature to the global market.

"A significant enticement in choosing Tek for our globalization needs is the sophisticated business intelligence reports we hope to receive," says Joanne Kovacic, Branding & Strategic MarCom Manager, of Axis Communications. "This on-demand information will help us manage and control cost as well as provide data on which to make informed future decisions on entering new markets."

"Both the project management and data generation capabilities of the OneWorld Platform add substantial value," explains Inaki Hernandez-Lasa, Solutions Development Manager at Tek. "Not only does the platform streamline and track every aspect of the translation and validation process, you can extract customized business intelligence reports for use on the micro to macro level. This generates the kind of factual information that decision makers can utilize for both short- and long-term planning."

Quality assurance is a persistent challenge during the translation validation cycle that TekTerm terminology management tool meets head-on. Fully integrated within the OneWorld Platform, TekTerm provides a centralized validated terminology database that all stakeholders can reference for approved corporate terminology. Once built, most or all of the core terminology exists in the online glossary, which greatly shortens the time it takes to validate translations of new projects and updates.

TekTerm's categorization and filtering-exporting capability offers another important benefit. Marketing terminology is differentiated from product terminology in the platform, and so can be filtered and exported. This results in more consistent and coherent translations.

"Axis Communications is the global leader of the rapidly growing network video market," concludes Ms. Kovacic. "We believe in careful research and smart choices when it comes to our technology partners. With Tek, we feel our globalization processes will be able to keep pace with the expected growth of our business and also help us make informed planning decisions about future markets."

About Axis Communications

Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the OMX Nordic Exchange under the ticker AXIS. For more information about Axis, please visit our website at www.axis.com.

About Tek Translation International

Tek is a pioneering provider of globalization services to the world's leading enterprises. Delivering services and solutions through its unique OneWorld Platform, Tek enables enterprises to drive globalization strategies, processes, and operations, leveraging maximum benefit from their multilingual assets and localization technology investments. Tek is committed to achieving value for the marketplace by the best use of innovation, process, and technology.

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