SOURCE: Axis Technologies Group, Inc.

December 20, 2007 08:01 ET

Axis Technologies Announces $500,000 Purchase Order From Jewel Electric Supply

Jewel Electric Supply Named as Major Distributor in New Jersey and NYC Markets for Axis's Dimming Ballasts

LINCOLN, NE--(Marketwire - December 20, 2007) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG), a designer, manufacturer and marketer of a proprietary line of energy saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry, announced today that Jewel Electric Supply (, headquartered in Jersey City, NJ, has made a $500,000.00 purchase order commitment for the Axis Dimming/Daylight Harvesting (DDH) fluorescent ballasts for the upcoming year.

Jewel Electric Supply headquarters are strategically located just across the Holland Tunnel from New York City, which is projected to be a major market for the Axis DDH ballasts. Also, Jewel Electric is a New Jersey State Contract Vendor, shipping to the entire state.

Nick Bussanich, Axis's East Coast area manager, stated, "Axis is very pleased to add Jewel Electric Supply and their substantial customer base as a proponent of the energy-efficient Axis Dimming and Daylight Harvesting ballast system. The number of buildings which can benefit from daylight harvesting in their trade area is immense, and I look forward to working with Jewel Electric and their highly regarded sales force."

"New York City and the state of New Jersey offer generous rebates to end-users who install the Axis ballasts, and we look forward to helping our customers in their goals to reduce energy and concurrently, their green-house gas emissions," said Herb Goldman, President of Jewel Electric Supply. Bob Kilroy, VP of Jewel Electric Supply, added, "The Axis ballasts will help greatly in our efforts to become known as a supplier of 'green' energy-reducing products."

A demonstration video of the Axis Daylight Harvesting Ballast is accessible at

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About the Axis Technologies Ballast

Axis Technologies Group, Inc. has developed an innovative new ballast, an electronic component that regulates voltage in fluorescent lighting, that focuses on expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ( conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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