SOURCE: Axis Technologies, Inc.

November 10, 2006 16:18 ET

Axis Technologies Displays Product at AIA Tradeshow

LINCOLN, NE -- (MARKET WIRE) -- November 10, 2006 -- Axis Technologies Group, Inc. (PINKSHEETS: AXTG) announced that on September 28, 2006, the company displayed their energy-efficient Axis Dimming/Daylight Harvesting (DDH) Ballast System at a tradeshow for the Iowa Chapter of the American Institute of Architects. In a keynote speech the national AIA president unveiled an initiative from the AIA to all US architects to encourage them to use energy-saving features in all future building designs. Green Buildings, Leadership in Energy and Environmental Design (LEED), and daylight harvesting were all highlighted in the address.

"As we continue to showcase our product it becomes more and more apparent that we are in the right place at the right time. We are flooded with product inquiries and are adding additional sales reps to assist us as the word spreads," said Kip Hirschbach, CEO of Axis.

The Axis DDH ballast provides a simple, cost-effective solution to this national initiative. The Axis DDH ballast incorporates a patented dipswitch that allows fixed-level dimming in 10% increments from 100% of output to 40% output, with a corresponding reduction in electrical energy. This means the fixture can be "tuned" to the light level desired, or to reduce "overlit" conditions. Further, a patented photocell attached to each ballast measures sunlight coming through windows or skylights and dims the fixture to as much as an 80% lighting reduction. This is all totally automatic and is unnoticed by building occupants.

For further information on Axis Technologies, Inc., visit

About Leadership in Energy & Environmental Design:

The Leadership in Energy & Environmental Design (LEED) Green Building Rate System™ is a nationally accepted benchmark for the design, construction and operation of high performance green buildings. LEED promotes a whole-building approach by recognizing five key areas of human and environmental health. The system focuses on sustainable site development, water savings, energy efficiency, materials selection and indoor environmental qualities. The LEED Rating System was created to transform the built environment to sustainability by providing the building industry with consistent, credible standards for what constitutes a green building. Eligibility requirements include an extensive site plan review and specific site audit. More can be learned about LEED at

About Axis Technologies Group, Inc.:

Axis Technologies Group, Inc. conducts its business through this wholly owned subsidiary Axis Technology, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technology, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis DDH ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

About the Axis DDH Ballast:

A "ballast" is an electronic component that regulates voltage in fluorescent lighting. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight. The Axis Ballast avoids "over-lit" conditions that increase energy costs by harvesting and utilizing free daylight from windows or skylights. As the amount of available daylight fluctuates the Axis Ballast keeps lighting "tuned" to the desired level in a designated area.

Contact Information

  • Contact:
    Investment Relations Group, LLC.
    Charles Garcia
    Office: 305-373-7555
    Fax: 630-578-0470