SOURCE: Axis Technologies Group, Inc.

November 30, 2007 09:54 ET

Axis Technologies' Energy-Saving Fluorescent Lighting Ballast Subject of Article at Fast Company Weblog

LINCOLN, NE--(Marketwire - November 30, 2007) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG), a green technology company which designs, manufactures and markets a proprietary line of energy-saving daylight harvesting electronic dimming ballasts, announced today the company's fluorescent lighting ballasts were the subject of a short article titled "Sustainability: Because Sunlight Is Better For Us Anyway" at the Fast Company Now weblog (

The company's technology was highlighted at The article begins with -- "It's a simple concept really: during the day when the sun is shining your light bulbs don't need to burn as brightly. With that in mind, Nebraska-based Axis Technologies came up with a product to improve efficiency and cut electrical costs at the same time. The Axis Daylight Harvesting Dimming Ballast works with fluorescent lights in commercial buildings; the company says it can improve energy efficiency by up to 70 percent on sunny days and can cut as much as a third off the building's electrical bill."

Kip Hirschbach, CEO of Axis Technology, was quoted: "Lighting is one of the highest energy uses of a building. For most office buildings, lighting accounts for 40 to 50 percent of the electrical bill. There were other companies that made dimming fluorescent ballasts, but they were all very complicated, very difficult to install and very expensive to install." The article notes that "many states offer incentives or rebates for such products that can help ease the extra cost. California even takes it a step further by requiring daylight harvesting in all new construction and major retrofit projects, and Hirschbach expects other states to follow suit."

President of Axis Technology, Jim Erickson, said, "We are very encouraged to be receiving periodic media coverage of our company's contribution to the Green Technology movement. Addressing the considerable amount of power consumption by fluorescent lighting in corporate buildings is an inescapable factor in reducing lighting bills and energy usage. We have experienced a notable increase in active sponsorship of the Axis ballast throughout our distribution network as we continue to attract attention in the lighting industry, green movement and broad media."

A recent interview of Mr. Erickson conducted by The Wall Street Transcript is available at or at for TWST subscribers.

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About the Axis Technologies Ballast

Axis Technologies Group, Inc. has developed an innovative new ballast -- an electronic component that regulates voltage in fluorescent lighting that focuses on expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new proprietary technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy-saving system that can reduce lighting energy costs by up to 70%. Each Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and skylights. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ( conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for standard ballast.

About FC Now -- The Fast Company Weblog

FC Now is Fast Company magazine's staff Weblog. Every work day, Fast Company team members, contributors, and special guests offers frequent short, sharp, and substantial entries. FC Now posts feature new ideas, address business news and current events, share useful Web resources and tools, highlight crucial conferences and news services, and otherwise shed light on the Fast Company team's perspective on the world of work.

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Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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