SOURCE: Axis Technologies Group, Inc.

November 12, 2007 13:54 ET

Axis Technologies, Inc. in Wall Street Journal Article on Green Technology

Article Entitled "A Consumer's Guide to Going Green" Notes Company's Energy Daylight Harvesting System

LINCOLN, NE--(Marketwire - November 12, 2007) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG) announced today that Axis Technologies' patented Axis Dimming/Daylight Harvesting Ballast was mentioned in today's Wall Street Journal. In "A Consumer's Guide to Going Green," the question and answer article noted Axis's daylight harvesting system in answer to the question -- "I keep hearing the term 'Daylight Harvesting.' How much energy can that save?"

The Wall Street Journal answers with "Commercial daylight-harvesting systems adjust the intensity of artificial light to complement the amount of natural light entering a space. For instance, manufacturer Axis Technologies Group, Inc. says it expects its systems to cut energy use by 35% to 60%, depending on the amount of ambient light available. The next wave of daylight-harvesting equipment will allow utilities or companies to override the automatic settings and dim lights even further in emergency situations when the grid is stressed."

Jim Erickson, President of Axis Technologies, said, "We are pleased to see that our Daylight Harvesting ballasts are increasingly getting attention both in the broad media and within the lighting and utility industries as an innovative and economical way to reduce lighting bills. The more awareness that our product receives, the easier it is for our distribution network to obtain sales leads as the Axis ballast moves more into the mainstream as a viable solution to energy savings in fluorescent lighting. With the vast majority of lighting in the corporate environment being fluorescent lighting, it is becoming increasingly clear to corporations, developers and facilities managers that the Axis Technology ballast needs to be considered in order to make an effective transition to 'Going Green.'"

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About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ( conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for standard ballast.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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