SOURCE: Axis Technologies Group, Inc.

November 12, 2007 08:35 ET

Axis Technologies, Inc. Management Interviewed by The Wall Street Transcript on Company's Green Technology

Interview Highlights Patented Energy-Saving Fluorescent Lighting Ballast Product and Growing Market Acceptance

LINCOLN, NE--(Marketwire - November 12, 2007) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG) announced today that Jim Erickson, President of Axis Technologies, was interviewed by The Wall Street Transcript on the company's patented Axis Dimming/Daylight Harvesting Ballast that transforms the ballast, a once standard lighting industry staple, into a dynamic energy-saving system with a focus on the corporate and government market that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

The interview highlighted the company's pending application for listing on the OTCBB, distribution network of more than 600 manufacturer's representatives in the United States and Canada and future market expansion into Europe. In addition, Mr. Erickson noted the company's current development of a "load shedding" fluorescent lighting ballast for the wireless remote control for dimming during peak load demand times -- a major challenge for utilities. Many utilities encourage and promote energy conservation and currently offer rebates to consumers for the installation of Axis's ballasts.

The Wall Street Transcript's interview is available at or at for TWST subscribers.

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About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ( conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for standard ballast.

About The Wall Street Transcript (

The Wall Street Transcript is a paid subscription publication received by money managers, investment brokers, individual investors and financial media that features analyst, money manager and CEO interviews. Reports are published weekly and focus on one or two industries. TWST issues contain the views of money managers and analysts about the covered sector,as well as interviews with eight to fifteen CEOs of companies that operate in that industry.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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