SOURCE: Axis Technologies Group, Inc.

November 09, 2007 08:45 ET

Axis Technologies Joins Energy Conservation Service Partnership Operating in Nation's Largest Energy Markets

Reduction in Energy Consumption Guaranteed and Product Confidence Backed by 100% Refund

LINCOLN, NE--(Marketwire - November 9, 2007) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG) announced today that Energy Conservation Service (ECS) will add the Axis Technologies, Inc.'s Dimming/Daylight Harvesting (DDH) ballast to their electrical product line. The fixtures and controls that are offered by ECS are efficient and designed to lower energy costs, lower pollutants in the atmosphere, increase productivity, lower operational costs, improve the work area, and increase the asset value of the facility.

The goal of both Axis Technology and ECS is creating new sources of revenue and helping energy users gain greater control over both their energy expenditures and assets. The target market includes many of the nation's largest commercial, residential and institutional building owners and managers. Both companies work towards meeting these objectives by assisting customers in reducing demand for electricity. This increase in control not only creates new sources of revenue, but also improves property values, creates a funding mechanism for building improvements and helps Axis's and ECS's clients become thought leaders in both their company and the industry.

Paul Mazza, President and Founder of Energy Conservation Services, stated, "We are very proud of our extensive network of contacts in both power generating companies and power advisory agencies who have joined together to promote energy conservation. I am constantly on the lookout for new energy conservation products to offer our customers such as the Axis DDH ballast. Before we give our seal of approval, ECS researches and assesses the viability and cost effectiveness of all new products until we are certain that it meets our high standards. ECS only endorses products that we are supremely confident will reduce energy consumption by a minimum of 10% in the first year, or ECS will refund the entire purchase price."

"Axis anticipates great alliances with ECS to increase energy efficiency to our customers. In the very near future, Axis will introduce our new energy efficient lighting focusing on peak demand reduction for utilities. With the rapidly growing interest in innovative energy saving measures available, this 'load-shedding' ability with our soon to be announced new product addresses a huge market. With ECS's customized approach and strategic services we are confident customers will enjoy cost reductions gleaned from significant energy savings," said Jim Erickson, President of Axis Technologies, Inc.

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About Energy Conservation Services (ECS)

ECS was founded in 1990 in New York City. The company was part of the Con Edison Apple energy savings program. At that time the company concentrated on lighting and other energy saving solutions. Over the years the company has grown and searched for new products and solutions for our customers.

ECS spent many years working with the telecommunications industry during the boom of the 1990s. During that time ECS built out high tech switching facilities, server rooms, and co-location space throughout New York, New Jersey and other states. These facilities required significant and specialized HVAC systems to handle the BTUs produced by the sensitive equipment housed in them. The electrical demands for these facilities were significant with full battery and generator back up systems.

About the Axis Technologies Ballast

Axis Technologies Group, Inc. has developed an innovative new ballast, an electronic component that regulates voltage in fluorescent lighting that focuses on expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy-saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ( conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for standard ballast.

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Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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