SOURCE: Axis Technologies Group, Inc.

August 13, 2007 07:01 ET

Axis Technologies to Exhibit at World Energy Engineering Congress in Atlanta

Thousands of Decision Makers to Be Introduced to Fluorescent Lighting Energy Saver Offering Energy Savings up to 70%

LINCOLN, NE--(Marketwire - August 13, 2007) - Axis Technologies Inc. (PINKSHEETS: AXTG) announced today that the company will display its patented, energy-efficient Dimming/Daylight Harvesting (DDH) Fluorescent Ballasts at the 30th anniversary of the World Energy Engineering Congress (WEEC), presented by the Association of Energy Engineers (AEE). This expo brings together the leading energy professionals in business, industry, and government who seek the best solutions for all aspects of today's energy cost and supply challenges. Taking place August 15-16, 2007 at the Georgia World Congress Center in Atlanta, the WEEC expo offers the best possible opportunity to reach thousands of top energy management decision makers from throughout the U.S. and abroad as they actively seek innovative approaches to lower their energy costs and to assure reliable, economical, secure energy supplies for their organizations.

Jim Erickson, President of Axis Technologies, noted, "It is through our heavy schedule of attending trade shows such as the WEEC that we are able to demonstrate the innovative features of the Axis Ballasts to end users, energy consultants, facility managers and original equipment manufacturers. Our steadily growing distribution network is supported in their sales efforts by our attendance at these trade shows. In fact, we are scheduled to attend several more trade shows before the end of 2007."

"Business owners and building managers nationwide are expressing great interest in adopting 'green' energy-efficient technologies, and the Axis DDH ballast is a very significant step in helping them to achieve their goals," said Kip Hirschbach, CEO of Axis Technologies. He continued, "With documented energy savings up to 70%, the Axis Ballast is becoming a 'green technology' solution for reducing fluorescent lighting energy consumption through the patented technology of dimming the lighting based on ambient light sensed by the ballast."

Potential investors, shareholders and lighting industry professionals are invited to visit Axis Technologies at Booth #115 on Wednesday, August 15 from 10 AM - 6 PM and Thursday, August 16 from 10 AM - 4 PM.

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About the Association of Energy Engineers (AEE)

The Association of Energy Engineers ( has more than 9,000 members, including energy, engineering and management professionals from throughout the U.S., as well as over 70 nations abroad. AEE is dedicated to providing industry information, conference and seminar programs, reference books, marketplace surveys, and professional certifications including Certified Energy Manager, Certified Building Commissioning, and Certified Lighting Efficiency Professional.

AEE is an important source for information on the dynamic field of energy efficiency, utility deregulation, facility management, plant engineering, and environmental compliance. With a full array of information outreach programs from technical seminars, conferences, books to critical buyer-seller networking tradeshows, job listings, and certification programs, the Association's network of 67 local chapters meet to discuss regional issues. AEE's roster of corporate members is a veritable "Who's Who" from the commercial, industrial, institutional, governmental, energy services, and utility sectors.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. ( conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

About the Axis DDH Ballast

A "ballast" is an electronic component that regulates voltage in fluorescent lighting. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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