SOURCE: Axis Technologies Group, Inc.

June 12, 2008 07:26 ET

Axis Technologies to Showcase Daylight Harvesting Ballasts at June Trade Shows

Attendees at Kentucky Minority Business Council (KMBC), BuildingsNY, and Building Owners and Managers Association (BOMA) Expos to See the Axis Green Technology

LINCOLN, NE--(Marketwire - June 12, 2008) - Axis Technologies Group, Inc. (PINKSHEETS: AXTG), a designer, manufacturer and marketer of a proprietary line of energy saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry, announced today that the company will be displaying and demonstrating the company's patented daylight harvesting fluorescent light ballasts at several noteworthy trade shows during the month of June. They include the BuildingsNY show at the Jacob K. Javits Center in New York City on June 17th and 18th; the Kentucky Minority Business Council Opportunity Fair at the Kentucky Exposition Center in Louisville on June 19th; and the Building Owners and Managers Association (BOMA) trade show at the Denver Convention Center on June 22-24th.

About the BuildingsNY Show (

BuildingsNY is the once-a-year opportunity to get the best deals on hundreds of products and services to ensure success in the demanding New York Metro buildings market. Axis will display in a special section of the BuildingsNY Show called GreenBuildingsNY ( This event is focused on green and sustainable products for the design community, and provides the best tools, resources and education for architects, developers, engineers and builders to "green-up" their buildings and businesses.

About the KMBC Opportunity Fair (

The Kentucky Minority Business Council opportunity fair is an important venue for procurement officers, consultants, engineers, contractors, distributors, purchasing agents and corporate leaders to experience the latest in products and services, especially in the "green" field. Energy Tech 21, a lighting solution provider, has chosen to display the Axis ballasts at KMBC.

About Energy Tech 21 (

Energy Tech 21 is a lighting solution provider based in Georgetown, Indiana, whose main purpose is to capitalize on the energy savings associated with retrofitting existing lighting fixtures with modern low energy usage lighting components. Energy Tech 21 chooses the best products available on the market, in order to retrofit existing buildings with more efficient lighting devices as both an easy and cost-effective way to reduce energy use, operating expenses and recycling alternatives.

About the BOMA International Conference (

The Building Owners and Managers International Conference and the Office Building Show is produced by BOMA International and Buildings Magazine ( The highlight of the event is the Green Pavilion and ENERGY STAR showcase. This is a section within the Office Building show that highlights exhibitors with green and energy efficient products and services, and is the first stop for commercial real estate professionals who are responsible for purchasing and implementing green and energy saving solutions for their buildings.

Kip Hirschbach, CEO of Axis Technologies, Inc., said, "Axis is excited to show our dimming and daylight harvesting ballasts to the decision-makers of commercial and office buildings. Buildings collectively are the single largest users of energy in the US, so their potential to reduce the demand for electricity is paramount, and the Axis ballasts can help them achieve their energy reduction goals. Look for Axis in booth 235 at the BuildingsNY show, and booth 273 at the BOMA conference."

For further information on Axis Technologies, Inc., visit

About the Axis Ballast:

A standard "ballast" is an electronic component that regulates voltage in light fixtures. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture and then dims or increases lighting in conjunction with the amount of available sunlight. The Axis Ballast avoids "over-lit" conditions that increase energy costs by harvesting and utilizing free daylight from windows or skylights. As the amount of available daylight fluctuates, the Axis Ballast keeps lighting "tuned" to the desired level in a designated area.

About Axis Technologies Group, Inc.:

Axis Technologies Group, Inc. conducts its business through this wholly owned subsidiary Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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