SOURCE: Axxess Pharma Inc.

Axxess Pharma Inc.

August 12, 2014 08:00 ET

Axxess Pharma, Inc. Targets Celebrity Athlete Fan Base and Retail Customer Base Through Aggressive, Targeted Online Social Media Campaign

SA Studios Global Retained to Manage Major Marketing Initiative

TORONTO, ON--(Marketwired - Aug 12, 2014) - Axxess Pharma Inc. (PINKSHEETS: AXXE) is pleased to announce through its wholly owned subsidiary AllStar Health Brands Inc., that they have signed SA Studios Global, an integrated marketing and branding firm, to assist Axxess Pharma in its online and offline marketing initiatives. SA Studios Global has vast experience managing and maximizing brand social media for companies.

SA Studios will be targeting celebrity athlete fan bases as well as retail customer bases. The online platforms used for social media include Instagram, GooglePlus, Facebook and Twitter.

Daniel Bagi, M.D., President of Axxess Pharma, Inc. stated: "With the continuing growth of our revenues with the TapouT brand, especially in the consumables area, we are thrilled to be now working with SA. We will be focussing our marketing efforts in broadening the recognition of the TapouT brand across various sports and personalities, especially given the wide demographic range of our natural, healthy lifestyle products."

Scott Debson, Managing Partner of SA Studios Global stated: "TapouT is recognized as a leader in the MMA sector. The product line by Axxess is beneficial to anyone with an active lifestyle. We are excited to ensure the brand message reaches the broad athlete and retail customer bases."

About SA Studios Global:

By marrying unparalleled credibility with unmitigated creativity, SA is recognized as an innovator in Cultural Branding and Marketing. The agency's unique focus on cultural-lead marketing has earned SA a reputation as the partner of choice for connecting brands, across a multitude of verticals to the cultures in which they wish to thrive. SA strives to identify individual cultures by isolating the passions and touch points that motivate their actions, decisions and communications.

SA is headquartered in Downtown Los Angeles and New York. Please visit for more information.

About Axxess Pharma Inc.:

Axxess Pharma Inc. is a Nevada Corporation operating through its wholly-owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain, - to optimal health management through improved nutritional supplements.

About TapouT: TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. For updates and more information, please visit

For more information, please visit, or contact Investor Relations at (973) 351-3868.

Safe Harbor Statement

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

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