SOURCE: Axxess Pharma Inc.

Axxess Pharma Inc.

October 06, 2014 08:00 ET

Axxess Pharma Reports Continued Sales Growth From US Military, Through Social Media and Celebrity Sponsorships -- Launches TapouT Turbo Blend Protein Powder and High-Potency Omega-3 Fish Oil

TORONTO, ON--(Marketwired - Oct 6, 2014) - Axxess Pharma Inc. (PINKSHEETS: AXXE) a specialty pharmaceutical and nutritional supplements company is pleased to announce through its wholly-owned subsidiary, AllStar Health Brands Inc., that they are continuing to experience increased sales of their Tapout Muscle Recovery line and expect the increase in sales to accelerate with the launch of the new TapouT Turbo Blend Protein Powder product and Omega-3 Fish Oil.

The increase in sales was fueled by a rise and frequency in US Military (AAFES) orders, added retailers, effective social media advertising and celebrity sponsorships.

In anticipation of the rise in demand, Axxess Pharma has increased paid for wholesale inventory to approximately $1 million.

Axxess Pharmas unique protein powder known as The TapouT Turbo Blend Protein Powder, received extremely positive feedback at the Mr. Olympia show from the public as well as industry professionals. The TapouT Turbo Blend distinguishes itself from the competition with several innovations such as an organic sourced-whey blend, gluten-free, added L-carnitine (fat-burner even at rest), added iron and fish oil.

Within the last 60 days, Axxess Pharma has experienced strong growth on Facebook, Twitter and Instagram. Axxess Pharma also received strong interest at last week's Mr. Olympia event in Las Vegas. The company's sponsors, Ryan Jimmo and Catia James were at the event. Following the event, Axxess Pharmas social media traffic increased to new highs. In addition to the Mr. Olympia event, Axxess Pharma will continue to receive more attention at the upcoming NASCAR race with Cole Whitt and BK Racing in November. These and other marketing initiatives are helping to drive engagement and traffic from the social channels and converting that traffic into sales.

Dr. Bagi, President of Axxess Pharma stated: "We have increased inventory of our TapouT line of products including the new TapouT Turbo Protein Powder and Omege-3 Fish Oil. The sharp rise in inventory was due to the Army Air Force Exchange increasing the volume and rate of orders, and our addition of new retailers in the short term. Since all our inventory is paid for, we are now focussing our resources on increasing marketing efforts through spokespersons and social media campaigns, as these efforts have contributed to our growth in sales."

Scott Debson, Managing Partner of SA Studios Global stated. "TapouT is recognized as a leader in the MMA sector. We are very pleased to see strong results from our social media efforts. These efforts have generated increased online sales from www.TapouTMuscleRecovery.com." Mr. Debson further stated, "Our social media efforts comprises the TapouT Muscle Recovery Team (TMR), of Brittney Palmer, Tyron Woodley, Catia James, Ryan Jimmo, Cole Whitt, Matthew Barnaby, Stephen Downes and Dr. Michelle Basu Roy. All of these sponsors are helping propel TMR's social media reach and popularity, thus strengthening the brand in the most organic way possible."

About Axxess Pharma Inc.:

Axxess Pharma Inc. is a Nevada Corporation operating through its wholly owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain -- to optimal health management through improved nutritional supplements. To learn more about our new products TapouT Extreme Muscle Growth and TapouT Muscle Recovery, please visit: http://buytapoutme.com and http://www.tapoutmusclerecovery.com.

For more information, please visit www.axxesspharmainc.com, or contact Investor Relations at (973) 351-3868.

About SA Studios Global:

By marrying unparalleled credibility with unmitigated creativity, SA is recognized as an innovator in Cultural Branding and Marketing. The agency's unique focus on cultural-lead marketing has earned SA a reputation as the partner of choice for connecting brands, across a multitude of verticals to the cultures in which they wish to thrive.

SA strives to identify individual cultures by isolating the passions and touch points that motivate their actions, decisions and communications.

SA is headquartered in Downtown Los Angeles and New York. Please visit www.SAStudiosGlobal.com for more information.

About TapouT:

TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. For updates and more information, please visit TapouT.com. For updates and more information, please visit TapouT.com. TapouT is a Trademark of ABG TapouT, LLC.
https://www.facebook.com/TapouT
https://twitter.com/TapouT
http://www.youtube.com/tapout

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