SOURCE: Axxess Pharma, Inc.

Axxess Pharma, Inc.

February 24, 2015 08:00 ET

Axxess Pharma Reports Current Accelerated Global Sales Growth Fueled by Aggressive Marketing and Strong Consumer Goods Distribution Channels

Prepares to Enter Thousands of Big Box Retail Chain Stores and Pharmacies Across United States and Canada

TORONTO, ON--(Marketwired - Feb 24, 2015) - Axxess Pharma, Inc. (OTC PINK: AXXE) a specialty pharmaceutical and nutritional supplements company, is pleased to announce, through its wholly-owned subsidiary, AllStar Health Brands Inc., that 2014 and the first 2 months of 2015 have generated accelerated global sales growth fueled by aggressive marketing and strong consumer goods distribution channels.

In 2014, AllStar Health Brands expanded their line of all-natural TapouT products, entered their product line into leading online retail stores and retained Acosta, a leading sales and marketing firm serving the markets top consumer goods retail companies such as Kellogg's, Campbell's and The Clorox Company. Acosta will be working with AllStar Health Brands to enter their highly recognized TapouT brand into thousands of big box retail chains across the United States.

In 2015, AllStar Health Brands received approval by a major Canadian distributor to sell Muscle Spray and TapouT Pain relief Towelettes to over 2,000 independent pharmacies across Canada. This represents approximately ten percent of all Canadian pharmacies. As part of their continued global sales growth initiative, AllStar Health Brands also expanded their sales into Asia, receiving their first large order of TapouT products from Thailand. Management anticipates accelerated orders from Thailand and the rest of Asia throughout 2015 and 2016.

Management is now reiterating their strong outlook through 2016, fueled by their continued expansion of global sales, aggressive marketing and strong domestic and international consumer goods distribution channels.

Below is an outline of AllStar's achievements in 2014 and first two months of 2015.

In 2014 AllStar Health Brands:

  • Began and received first order with the US Military (Army Air force Exchange Service - AAFES). Based on AllStar Health Brands successful order fulfillments with AAFES throughout 2014, AAFES is now in discussions with the company to expand their distribution of AllStars TapouT Line. AAFES has 130 bases in the US and world-wide. However, world-wide there are 2,817 facilities in 30 countries-all fifty states and five US territories. World-wide retail sales from AAFES facilities, last year reached $9.2 Billion.
  • Began online sales through Amazon.com, RonnieColemannutrition.com, Go4itNutrition.com, and TapouTMuscleRecovery.com and several other sites.
  • Added new products including a 2-lb. TapouT Turbo Blend Protein Powder, a high demand Omega-3 fish oil and soon to be launched: a line of Ready to Drink protein meal replacement products, and an all-natural testosterone booster.
  • Expected to be in thousands of big box retail chain stores by middle of 2015. Protein powder and Ready-To-Drink (RTD's) protein meal replacement products anticipated to be the first of the all-natural TapouT line on the big box shelves.
  • Protein Meal Replacement Ready-To-Drink (RTDs), expected to be biggest driver of sales growth for 2015.
  • Received Canadian approval for several products including the unique, high potency, premium grade Omega-3 fish oil supplement. The source for the premium Omega-3 Fish Oil is Chilean and Peruvian open-ocean sourced anchovy, sardine and mackerel. This ensures no antibiotics or other additives are part of their diet. Canada's yearly fish oil sales within the country exceed $1 billion. AllStar Health Brands anticipates strong sales growth in Canada fueled by aggressive marketing and their globally recognized TapouT name.
  • Opened strong international distribution channels with HardCore Beverages of Australia. Distribution to include several countries such as Australia, New Zealand, South Korea and Indonesia.
  • Built up inventory levels of approximately $1 million. Management increased inventory in order to meet the anticipated rise in demand due to the recent agreements additional retailers.

In 2015 AllStar Health Brands:

  • Signed major promotional deal with ROC Nation. Under the agreement AllStar Health Brands partnered with Roc Nation Sports on their first three boxing events under the throne boxing banner. The first event took place at Madison Square Garden on Jan 9. Axxess Pharma and Roc Nation Sports will work together to promote the TapouT Muscle product line and throne boxing events.
  • Received approval by a major Canadian distributor to sell Muscle Spray and TapouT Pain relief Towelettes to over 2,000 independent pharmacies across Canada. This represents approximately ten percent of all Canadian pharmacies.
  • Expanded their sales into Asia, receiving their first large order of TapouT products from Thailand. The initial purchase order was for the all-natural TapouT 2-lb. protein tubs and the all-natural pre and post work-out supplements. Management now anticipates accelerated orders from Thailand and the rest of Asia throughout 2015 and 2016.

Dr. Daniel Bagi, President of Axxess Pharma stated, "We have barely scratched the surface of where we believe our sales can go in the US and overseas. Our global sales are continuing to accelerate, as we reach all corners of the world. We anticipate entering thousands of big box US retail chain stores by June 2015, as well as potentially 2,000 independent pharmacies across Canada. Our relationship and orders from the US Military (AAFES) remains strong." Dr. Bagi further stated, "We are also working closely with Acosta, our retained and leading outsourced sales and marketing agency serving top brand consumer packaged goods companies and retailers across the United States and Canada. Acosta will be one of our major driving forces in placing our highly recognized TapouT line into thousands of major big box retail chain stores across the United States."

About Axxess Pharma, Inc.: Axxess Pharma, Inc. is a Nevada Corporation operating through its wholly owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain -- to optimal health management through improved nutritional supplements. To learn more about our new products TapouT Extreme Muscle Growth and TapouT Muscle Recovery, please visit: http://buytapoutme.com and http://www.tapoutmusclerecovery.com.

About TapouT:

TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. For updates and more information, please visit TapouT.com. Follow TapouT on Facebook, Twitter and YouTube.

TapouT is a Trademark of ABG TapouT, LLC.

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