SOURCE: AzoogleAds

April 11, 2006 08:45 ET

AzoogleAds Continues Crack-Down on Adware

New Acceptable Use Policy Sets Highest Standard in Industry for Downloadable Software

NEW YORK, NY -- (MARKET WIRE) -- April 11, 2006 -- AzoogleAds, a leader in performance-based online advertising, today announced the adoption of a new Acceptable Use Policy for downloadable software (adware). This new set of standards, which the company believes are the strictest in the performance-based market, represents the latest stage in AzoogleAds' ongoing effort to ensure the quality of its traffic. Earlier this year, the company severed ties with 180 Solutions, Direct Revenue, and eXact advertising, three adware companies which have come under fire for their practices.

"Fundamentally, this is about the integrity of our traffic, and it is about being an ethical company," said Don Mathis, Chief Operating Officer at AzoogleAds. "Adware that fails to conform to our new AUP hurts our advertisers, hurts our affiliates, and is a blight on the industry at large. Ultimately, the value proposition of online advertising is connecting legitimate advertisers with consumers in a way which serves the interests of both parties. Most adware operators today, on the other hand, appear to be in the business of deceiving or defrauding consumers. They have no place in our business model, and indeed, no valid justification to exist at all."

AzoogleAds' new policy has 21 separate mandates designed to ensure that any downloadable software operates with genuine consumer integrity. For example, downloadable software must require obvious consumer consent, allow for easy removal, provide full disclosure / transparency, and be truthful. Moreover, the downloadable software must provide fair value to users and advertisers, and control over its distribution. Its vendors must demonstrate a substantial track record of compliance, not merely have adopted recent reforms after extended bad behavior in the past. No providers of downloadable software will be permitted to operate with AzoogleAds, either as an affiliate or a source of traffic via any intermediary, unless explicitly approved to do so. The company expects that very few current adware providers will meet its new standards.

"AzoogleAds is in the business of offering its advertisers the highest quality traffic in the performance-based advertising industry," said Randy Nicolau, Chief Executive Officer at AzoogleAds. "We are way ahead of our competition on the compliance front. If you do business with AzoogleAds, you know that you are going to have access to consumers interested in your message, not consumers tricked into seeing your message. No other performance-based network can provide that level of assurance, and that's an increasingly important value-added service to advertisers."

AzoogleAds has relied on the work of a number of organizations to develop both its policies and its compliance mechanisms on the adware issue, including consumer advocacy groups and individuals such as the Anti-Spyware Coalition, the Center for Democracy and Technology, and Harvard Researcher, Ben Edelman. To review the full policy, please visit http://www.azoogleads.com/az/new/AUP.htm.

About AzoogleAds

AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.

Contact Information