SOURCE: AzoogleAds, Inc.

September 19, 2006 08:30 ET

AzoogleAds Establishes Highest Integrity Standard for Online Mobile Marketing to Address Critical Concerns Around This Burgeoning New Medium

New Acceptable Use Policy, Established With Robust Consumer Protections, Is First of Its Kind

NEW YORK, NY -- (MARKET WIRE) -- September 19, 2006 --AzoogleAds, the leader in performance-based online advertising, is continuing its efforts to establish the industry's highest standard for Integrity Assurance with the creation and adoption of a new Acceptable Use Policy (AUP) for mobile marketing publishers. This program joins AzoogleAds' existing campaigns in anti-spam, anti-adware/spyware, consumer privacy protection and anti-fraud; together with these, it helps form a comprehensive approach to ensure the highest possible standards of integrity and consumer protection in performance-based Internet advertising. The new set of standards governs online mobile content offers, and the company believes it is the first of its kind in the performance-based online ad market.

"As the advertising industry continues to evolve, marketers exploring the effectiveness of mobile marketing are faced with a new set of consumer protection concerns presented by this potentially powerful advertising venue. In response to these challenges, the AzoogleAds team has instituted an aggressive policy to ensure the integrity and the quality of the traffic we deliver to our advertising partners," said Don Mathis, Chief Operating Officer at AzoogleAds. "Our advertisers, as well as the mobile phone service providers, expect that the traffic we deliver is legitimate, informed and consensual. We have zero tolerance for mobile marketing publishers -- or indeed, any publisher in our network -- that dupes or otherwise defrauds consumers."

The AzoogleAds Mobile AUP was developed in part based on the standards of the Cellular Telecommunications & Internet Association (CTIA) and the Mobile Marketing Association (MMA), coupled with existing guidelines established by Cingular Wireless, Verizon Wireless, Sprint, and T-Mobile.

AzoogleAds' new policy has 21 separate mandates designed to ensure that its mobile marketing publishers operate with genuine consumer integrity, based on a Double Opt-In and Full Disclosure standard. For example, the company requires that all mobile offers prominently disclose the cost of the content; that the terms of service are fully transparent and not misleading; that opt-out procedures are clearly understood and easy to follow; that consumer privacy rights are strictly observed and protected; and that no objectionable content is associated with such offers.

"Online advertising is a powerful medium to reach consumers -- but only when the consumer trusts the messages and the messengers," said Randy Nicolau, Chief Executive Officer at AzoogleAds. "Our Integrity Assurance efforts are second to none, and provide a high degree of trust for our partners -- both advertisers and publishers. No other company in our industry can match that record."

AzoogleAds has developed extensive Integrity Assurance programs across its business, including AUPs for email marketing and downloadable software (adware), as well as comprehensive enforcement regimes for these. The company has modeled its programs in part on the work of top anti-spyware researchers as well as the practices of Spamhaus, the Internet's leading anti-spam enforcement and advocacy organization.

To review the full Acceptable Use Policy, please visit http://www.azoogleads.com/az/new/mobile_aup.php

About AzoogleAds

AzoogleAds, founded in 2000, is a profitable and rapidly growing online marketing solutions provider. A pioneer in the performance-based advertising industry, AzoogleAds generates the highest volumes of quality traffic through its network and its proprietary search technologies. With unparalleled industry expertise, the AzoogleAds team can deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. The company is privately held and backed by private equity fund TA Associates and venture capital fund Stripes Group. For more information, please visit AzoogleAds' Web site at www.AzoogleAds.com.

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