October 21, 2008 09:35 ET

Azuki Systems Announces Breakthrough in Mobile In-Video Advertising Based on Its Innovative, Patent-Pending Snackable Media Technologies

Responding to Customer Demand, Azuki Introduces Unique System to Personalize, Monetize and Interact With Snackable Mobile Content

ACTON, MA--(Marketwire - October 21, 2008) - Azuki Systems, Inc., an innovator in the interactive mobile media technology market, today announced that it has further enriched the Azuki MashMedia Platform with its innovative ClickZoom™ technology, designed to put 'snackable' content at mobile users' fingertips. The Azuki MashMedia Platform provides everything content publishers and mobile operators need to create, differentiate and monetize highly personal, interactive rich media services. Azuki's offering now further supports these audiences with the unique ClickZoom technology, which assembles contextually-driven mobile content into snackable bites that are easily consumed by mobile users and easily monetized through new forms of in-video advertising.

"Azuki's ClickZoom is a large step forward for video mobile marketing," said Paul Gelb, national manager for emerging media at Razorfish, one of the largest interactive marketing and technology companies in the world and also one of the largest buyers of digital advertising space. "It comprehensively addresses the largest hurdles facing video mobile marketing, such as the uniqueness of mobile content consumption behavior, campaign measurement and effective targeting."

Interactive mobile media services enable consumers to efficiently discover, experience, interact with, and share the information and entertainment media they like with friends and colleagues. This is done on a deeper level with the snackability that ClickZoom provides -- allowing consumers to go beyond simply breaking down rich media into smaller, more consumable segments by letting them interact with it, personalize it and socialize it through social networking sites with which they're already familiar. In doing so, Azuki has also provided mobile advertisers with a whole new ability to provide in-video advertising -- monetizing media in a way that has never before been possible. Despite the growth of display banner ads, mobile video advertising has been plagued with a limited ad pool, a manual process of targeting and stitching together pre-rolls, and the impracticality of mobile mid-rolls. With ClickZoom, chapterization and zoom navigation of content create a wealth of inventory slots, contextual pre/post rolls and interactive ads for additional viral distribution.

"As the mobile Internet continues to expand, mobile advertising dollars have the potential to shape the mobile content market," said Jill Meyers, industry analyst - wireless, In-Stat. "Compelling ads will benefit both advertisers and mobile users, with attention-grabbing ads helping to increase brand recognition, provide helpful information and, perhaps most importantly, deliver alongside content that is highly relevant to the individual consumer."

ClickZoom's tiled representation of snackable media with zoom controls and use of native browser delivered services automatically provides a wealth of new inventory for contextual mobile ads. Consumers are also able to interact and socialize with the ads themselves which illustrates the platform's viral distribution capabilities. ClickZoom enables content publishers to break down Web, user-generated and even longer-form premium video content into smaller, more consumable segments. In addition, ClickZoom makes it possible for users to easily navigate to content of high interest, reference specific sub-sections of media when posting comments, share a memorable moment, rate content and even define their own collection or mashup of media.

"Content publishers are discovering that they need to adapt their content to be more suitable for mobile consumption by leveraging an interface designed more for glancing," said Jim Ricotta, CEO of Azuki Systems. "With the advent of ClickZoom, Azuki is giving them a way to automatically make content more snackable, more personalized and more interactive. What that boils down to is content that, ultimately, is easy to use and easy to monetize."

About Azuki Systems

Azuki Systems provides the industry's first comprehensive interactive mobile media services platform. Azuki enables content publishers and mobile operators to build, engage and monetize mobile audiences around rich media services. The Azuki platform provides everything needed to establish new revenue streams through the delivery of highly interactive and personalized mobile-content and social-networking services. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry's most successful companies, including ArrowPoint, SightPath, Arris Networks, Acopia Networks and DataPower. For additional information, please visit or call +1-978-844-5100.

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