SOURCE: Azuki Systems

Azuki Systems

June 04, 2013 15:59 ET

Azuki Systems Announces Personalized TV Experience Breakthrough

Unique Combination of Distributed MPEG-DASH Controller and Open Multi-Screen Video Client SDK to Enable One-to-One Personalized TV Experience

ACTON, MA--(Marketwired - Jun 4, 2013) - Azuki Systems the leader in the delivery of any content to any device, today announced it has shipped its major release of the Azuki Media Platform, version 4.0, which includes the Azuki One-Pass TVE™ workflow. With its One-Pass TVE workflow, the Azuki Media Platform uniquely supports a distributed MPEG-DASH controller and an open standards multi-screen video client software development kit (SDK) for personalized TV services.

In a recent article, eMarketer reports that consumers' inclination to watch cable and network TV as it airs is declining fast, while consuming video on non-TV devices and watching over-the-top (OTT) content are increasingly becoming regular activities.

"As consumer viewing paradigm shifts from the main screen in the living room to any screen anywhere, service providers have no choice but to adapt," said Cheng Wu, CEO of Azuki Systems. "Azuki helps service providers add value to their bundles and offer new, enhanced and differentiated TV services. Azuki allows service providers to evolve multi-screen application functionality to become a seamless 'companion-to-consumption' collaborative experience that not only provides feature rich control capabilities, but also delivers advanced services that increase monetization opportunities."

The Azuki One-Pass TVE workflow provides one-to-one personalized TV experiences across all screens based on preferences, networks, devices, locations and media consumption information. That's because the Azuki One-Pass TVE workflow supports an industry-first distributed MPEG-DASH controller that intelligently embeds and correlates existing metadata and re-uses the information as service components to enhance the user experience.

Azuki's distributed MPEG-DASH controller:

  • Embeds and correlates user, content and device metadata
  • Provides real-time analytics that facilitates video traffic control with intelligent dynamic bitrates
  • Allows for dynamic ad insertion based on industry standard SCTE 130 and VAST
  • Scales linearly as more controllers are deployed, either centrally or distributed at the edge of delivery networks

The Azuki One-Pass TVE workflow also provides a multi-screen video client SDK based on support for open standards, including Android, and add-on reference development kit, which enables interfacing with any brand of customer premise equipment (CPE), consumer electronic (CE) device, mobile device, middleware component, program guide and user interface.

Azuki's open multi-screen video client SDK:

  • Acts as a middleware-client that resides on any device to deliver video by leveraging existing IP delivery infrastructure
  • Virtualizes video transport networks, integration with existing back-office systems and CE/mobile and set-top box (STB) devices
  • Supports entitlements by combining digital rights management (DRM) and conditional access (CA) functionality to cover a wide range of viewing devices and enables the delivery of differentiated services, including "purchase on the STB, watch on any device"
  • Enhances TV experience with interactive applications that integrate large screen viewing with personalized tablet interactions

The Azuki Media Platform 4.0 with its One-Pass TVE workflow makes it possible for service providers to:

  • Accelerate migration to an all-IP vision
  • Monetize existing content library across multiple screens with pay-per-view, purchase, transaction VOD and ad-supported content
  • Address consumer's changing viewing habits with time-shifted TV services that enables network DVR (nDVR), start-over and catch-up TV experiences on any device
  • Optimize bandwidth with intelligent adaptive bitrates
  • Deliver pre-, mid- and post-roll ads for video-on-demand (VOD) and ad replacement for Live content
  • Provide real-time consumption-based analytics for business and customer-care decision making
  • Manipulate manifest files to control Quality of Service and Experience based on per-user, per-device entitlements and network conditions

About Azuki Systems
Azuki Systems is leading the video delivery revolution to any screen over any network. Azuki's solutions deliver rich, protected content to any device over any network, allowing service providers to take the complexity out of TV Everywhere (TVE) delivery. The Azuki Media Platform™ enables service providers, mobile operators and brand-name media to combine the power of over-the-top delivery with the highest quality of user experience, content protection, back-office integration and reliability. Azuki is led by an executive team renowned for solving difficult technology challenges and providing customers with a competitive edge. Visit for more information.

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