SOURCE: Azul Partners, Inc.

Azul Partners, Inc.

March 18, 2015 07:00 ET

Azul Partners Announces New Chief Marketing Officer

Commodity Market Expert and Content Strategist John Conolly Assumes Principal Marketing Role With Global Thought Leader in Procurement and Sourcing, Azul Partners

CHICAGO, IL and NEW YORK, NY--(Marketwired - Mar 18, 2015) - Azul Partners, parent company to Spend Matters, the largest online source of procurement-focused research, commentary and technology coverage and MetalMiner™, the leading resource for metal buyers and purchasing professionals, announced that recognized commodity market expert John Conolly joined the company as Chief Marketing Officer. Conolly will drive global communication and marketing strategies for the entire Spend Matters Network.

With more than 20 years' experience marketing the products of the world's leading derivatives exchanges, Conolly excels at the art and science of blending market research and thought leadership with practical product application to educate the marketplace, promote products and drive revenue.

Azul Partners Principals Jason Busch and Lisa Reisman, founders of Spend Matters and MetalMiner, respectively, began each site from scratch. They've parlayed their experience with top consulting firms and subject-matter expertise in procurement, supply chain and strategic sourcing into a global network of 10 sites, a variety of premium subscription services, hundreds of thousands of unique monthly visitors and global revenue growth exceeding 35% per year in 2013 and 2014.

This is why Conolly is well-suited to lead Azul Partners' branding, positioning and product strategies and keep the company on its path toward becoming the most important B2B media network.

Most recently, Conolly served as Director, Product Marketing for CME Group, where he initiated and implemented product and content marketing strategies that drove dramatic increases in online traffic and expanded CME's role as a global thought leader.

"John is a rare breed of commodity-market subject-matter expert and digital strategist. We feel fortunate to have such a great talent on our management team," said Lisa Reisman, CEO of Azul Partners.

About Spend Matters Network™:

Headquartered in Chicago, Spend Matters Network is home to B2B media sites in the US, UK, Europe and Mexico/Latin America, including flagships Spend Matters and MetalMiner. Spend Matters is the largest online source of procurement-focused research, commentary and technology coverage, while MetalMiner is the leading resource providing unique insight, analysis and tools for metal purchasing organizations. Through groundbreaking approachable content from independent authoritative voices, Spend Matters Network™ improves how individuals interact with their markets, unlocking opportunities, enabling creative and better decisions and creating lasting change.

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