SOURCE: Gainsight


SOURCE: Azuqua


November 18, 2015 09:00 ET

Azuqua Joins Gainsight Technology Partner Program to Help Expand Integrations for Customer Success Management

Automates Data Management and Status Notifications Between Gainsight Customer Success Solution and Popular SaaS Applications

SEATTLE, WA--(Marketwired - November 18, 2015) - Azuqua (, the first company to empower business users to integrate and automate workflow between SaaS applications in under one minute, and Gainsight (, the leading Customer Success Solution, today announced availability of an Azuqua for Gainsight solution. As a part of the Gainsight Technology Partner Program, Azuqua for Gainsight is now available in the Azuqua FLO Store. To activate a free trial of the solution, visit

On average, enterprises use over 100 marketing and CRM systems within their organization, and 70% of CRM users have to manually enter the same data in multiple applications. Azuqua helps business users connect SaaS applications within minutes without code, allowing enterprises to breakdown data silos and automate cross-functional workflows. With this partnership, Gainsight customers can now define their own workflows between Gainsight and popular applications such as JIRA, Zendesk, Get Satisfaction, Marketo, Hubspot, Trello, Slack, and others. The solution provides real-time notifications to status changes of tasks and issues, synchronizes contact and account data, and links workflows between applications.

"Gainsight wants to constantly expand the value of our platform to our customers," said Puja Ramani, Senior Director of Product Marketing at Gainsight. "Partnering with Azuqua magnifies how Gainsight can be used to orchestrate customer success across every process in a company. In fact, we are using Azuqua internally for workflow between our webinars and our 360-degree view."

"Customer success professionals have daunting data management and status tracking challenges," said Matt Shanahan, CMO at Azuqua. "By partnering with Gainsight, we're able to to automate manual data entry and keep everyone up-to-date on critical changes in status."

For the details of the Gainsight use case, visit the case study post on the Gainsight blog.

On Wed., November 18 at 11am PT, Azuqua will host a Customer Success webinar, "Relieve the pain in your apps: The secret to proactive customer success management." To register, visit

About Azuqua
Azuqua lets SaaS users connect cloud applications, automate business-critical workflows, and take control of the customer experience. Azuqua's integration platform-as-a-service eliminates the coding and infrastructure management of traditional ESB platforms and provides consumption-based pricing. Using Azuqua's intuitive, drag-and-drop visual designer, anyone can design and deploy their own custom business workflows between SaaS applications in minutes. Based in Seattle, Azuqua is a venture-backed software-as-a-service provider, 2015 Gartner Cool Vendor in Business Process Management, and a graduate of the TechStars program. Sign up for a free trial at and follow Azuqua on Twitter (@azuqua).

About Gainsight
Gainsight, the first and only complete Customer Success solution, helps businesses reduce churn, increase up-sell and drive Customer Success. The company's SaaS suite integrates with Salesforce and uses Big Data analytics to evaluate sales data, usage logs, support tickets, surveys and other sources of customer intelligence. In this way, Gainsight provides a 360° view of customers and drives retention across Customer Success, sales, marketing, executive and product management. Learn how leading companies like Angie's List, Castlight Health, Marketo and Informatica are using Gainsight to help their customers succeed at

Connect with Gainsight:

Image Available:

Contact Information