April 11, 2011 10:21 ET

AZZLY Taps UPTONGROUP for Strategic Growth Counsel

VERO BEACH, FL--(Marketwire - Apr 11, 2011) - AZZLY®, a nationally recognized leader in electronic health records and patient care-management software development, has engaged UPTONGROUP, Richmond, Va., as strategic planning, business development and communications counsel.

Under the engagement, Richard Upton, founder & President of UPTONGROUP, will serve as senior advisor to the Vero Beach-based AZZLY for strategic planning, change management, business development and communications. He will also serve as chair of the company's advisory board.

Commenting on the appointment, AZZLY President and CEO Coletta Dorado, said: "We are pleased to announce the retention of Dick Upton, a noted voice in healthcare, law and technology, and his firm to assist in the strategic growth of AZZLY. Having the expertise and guidance of Dick as strategic advisor and all that UPTONGROUP offers on strategic visioning, planning, branding and positioning, will solidify our position in healthcare reform."

Based on government credentialing and certification process measurements, AZZLY has emerged as one of the most innovative and technologically advanced electronic health records (EHR) platforms in today's rapidly evolving healthcare industry. ONC-ATCB Certified Complete and CMS 2011 PQRS qualified, AZZLY is one of only 13 of the 27 original qualifying companies among the 400-plus vendors competing in the EHR space to meet all measures of the CMS 2011 PQRS vetting process.

"As the industry's first fully integrated, cloud-based EHR/ Practice Management platform since the ARRA of 2009, we have a great opportunity to be part of the solution that empowers physicians and patients to deliver better outcomes through innovative technology and the application of common standards, common language, common codes and common sense," said Dorado.

Upton added: "AZZLY is one of those rare companies that are built on entrepreneurial vision and innovation-based solutions as bold as any company in business today. Joining forces with AZZLY's creative team to address the rising challenges in healthcare is an honor and pure pleasure."

About AZZLY: A privately held company based in Vero Beach, Fla., AZZLY delivers a one-click patient care management EHR that provides a new level of intuitive, affordable clinical and administrative information platform that integrates and streamlines the operations of physician practices and ambulatory clinics from check-in to check-out. Delivered as a hosted, subscription-based solution, it utilizes a single front-end sign on and database, and can be easily scaled to meet the needs of both small, single-site practices and larger, multi-facility organizations. AZZLY is ONC-ATCB Certified Complete and CMS 2011 PQRS Qualified. For more details, or visit

About UPTONGROUP: A privately held Virginia-based corporation, UPTONGROUP applies brand strategy, business process and communications solutions to the change-management needs of corporate enterprises globally. Contact: Richard Upton, President -- 804.364.3130 / or visit: