B. Brand Apparel Inc.

B. Brand Apparel Inc.

March 12, 2015 06:00 ET

B. Brand Apparel's 'Be Kind' Campaign Starts Today! - Help Celebrity Youth Dancer 'Christina Ricucci' Dance Again!

Get Involved by Wearing Your Own 'Be Kind' Classic Cut Tank!

RIVERSIDE, CALIFORNIA--(Marketwired - March 12, 2015) -

Editors Note: There is a photo associated with this Press Release.

You never know what the person next to you might be going through; when the opportunity presents itself, make the decision to BE KIND for you might just change their day, month, year, or even their life! Dare to Be Different, to BE KIND. HELP CHRISTINA DANCE AGAIN // All profits of this BE KIND classic cut tank will be given directly to Christina Ricucci to support and encourage her on her journey fighting Lyme Disease. (www.bbrandapparel.com)

Christina Ricucci is one of the dance communities most adored and highly admired young ladies. There's no doubt she lights up every stage she steps foot on but its her beauty between stages that sets her a part from the rest. At the young age of 15 years, Christina co-founded Artists Giving Hope with best friend Jake Tribus to provide a platform for artists and the community around them to "inspire compassion, respect and acceptance for all, regardless of race, gender, sexuality or beliefs.

"Kindness Changes Everything." With over 100,000 Instagram followers, this Dance Spirit Magazine Cover Model, Capezio Athlete, and National Award Winning dancer is just at the beginning of her journey and we are so excited to help her spread the message of kindness to the world!

    • Be kind to everyone you meet! -Christina Ricucci
    • My hope is that not only will this provide financial support to her and her family but that it will also be a constant emotional and mental support; that when she sees the world rocking a shirt that screams 'BE KIND' she will smile and that will give her encouragement and support to keep going and to never give up! - Sarah Brinson, Founder & CEO B. Brand Apparel Inc.

B. Brand Apparel: INSPIRING A GENERATION OF YOUNG PEOPLE TO BE UNIQUE, EMBRACE THEIR INDIVIDUALITY AND SHARE IT WITH THE WORLD. 2013 // Founded by Celebrity Dancer and Cultural Architect 'Sarah Brinson' www.bbrandapparel.com

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20150311-christina_ricucci_graphic.jpg

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