SOURCE: B H Multi Com Corp.

B H Multi Com Corp.

May 19, 2011 13:27 ET

B H Multi Com Corp. Re-Launches the EFFY Brand on ShopNBC

NEW YORK, NY--(Marketwire - May 19, 2011) - B H Multi Com Corp. proudly announces the re-launch of the world-renowned EFFY brand on ShopNBC today. The highly acclaimed television network is now the exclusive electronic retailer for the EFFY brand in the United States.

Starting Sunday, May 22nd at midnight (Eastern), EFFY will be kicking off ShopNBC's "Jewelry Designer Day" event. Anchoring this event, EFFY will offer "Today's Top Value" from the Sapphire Splash™ collection. As advertised in the June InStyle magazine, the piece is a confetti ring with a rainbow collage of precious sapphires hand set in sterling silver. With over seven full hours of programming scheduled during the event, customers will have the opportunity to preview over 45 designs from five of EFFY's current collections: Signature™, Royalty™, Sapphire Splash™, Water Colors™ and Textures™. Since last seen on ShopNBC in September 2009, the EFFY line has created over 3,000 new designs.

Mr. Effy Hematian, the founder and designer of the EFFY brand, brings over three decades of expertise to each unique design. Since launching the brand in 1979, his profound vision, talent, and relentless passion for perfection and quality are what distinguish the EFFY brand in the jewelry industry today. When asked what Mr. Hematian thinks is the most important attribute in every piece of jewelry, he will answer emphatically: "quality." "Quality is to jewelry what location is to real estate," said Mr. Hematian. "As a designer, I pay close attention to the small details and ensure that each piece meets the highest quality standards. The secret of our successful brand is having a vision for the future, not just for today, by building a solid relationship with the EFFY customers. It's a matter of trust." Today, the EFFY brand is one of the premier jewelry brands in the world.

"We are thrilled to welcome EFFY back to the network," said Scott Garozzo, Vice President of Jewelry at ShopNBC. "EFFY is known for their exquisite gemstone jewelry and we are excited to bring back the unique styles and quality craftsmanship that made them a customer favorite. We look forward to delighting the customer with the latest EFFY styles and exciting new designs."

About ShopNBC

ShopNBC, a premium interactive retailer bringing high-quality merchandise to customers via TV, Internet, mobile and social, is owned and operated by ValueVision Media (NASDAQ: VVTV). At the end of fiscal year 2010, the ShopNBC television network reached over 78 million homes via cable and satellite, and is streamed live at www.ShopNBC.com. Over 1.1 million active customers have interacted with ShopNBC in the categories of Home & Electronics, Health & Beauty, Fashion & Accessories, and Jewelry & Watches, yielding revenues in excess of $560 million (over $230 million or 41.2% of which are Internet-based). Via the Company's "ShopNBC Anywhere" initiative, customers can interact and shop via TV, phone, mobile devices and online at www.ShopNBC.com and via Facebook, Twitter and YouTube.

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