SOURCE: B&H Photo Video

B&H Photo Video

April 18, 2016 05:07 ET

B&H Photo Gets Real About Virtual Reality

The Country's Largest Non-chain Photography Store Makes the Leap Into the Future of Content

NEW YORK, NY--(Marketwired - April 18, 2016) - Every new platform for distributing media is always met with some fear and skepticism. B&H has traditionally been there for new adopters of technology, to hold their hand and guide them through the challenges and obstacles of new platforms. B&H was at the forefront of the 4K revolution, they were first to market with a substantial drone and aerial photography lineup, and they are heavily invested in new home automation technologies. Now they've raised the call to action for virtual reality, in what could turn out to be the single most dramatic turning point in the history of digital content.

More than just selling headsets and games, B&H is making a commitment to aiding the creative minds behind virtual reality. A growing lineup of virtual reality and 360 degree cameras, rigs and post-production (stitching) software are part of the plan, as is a lineup of popular headsets. B&H will also host a live streaming panel discussion on May 11th, 2016 with some of the top talent in virtual reality right now, including studio execs, filmmakers and content creators. In addition to this foray into a brave new world of virtual reality, they are also creating a VR newsletter aimed at the burgeoning market of VR content creation, and have installed an impressive and immersive VR display in their flagship store on 420 Ninth Ave in NYC.

In addition to B&H's lineup of product from brands like GoPro, Freedom360 and VideoStitch, they are also forming key partnerships with heavy-hitters in the VR marketplace, like content creators Studio 8112 and platform networks like LittlStar.

"Virtual reality is here," says Mark Zuppe, Senior Operations Manager at B&H, "and we are here with it, ready to be the first with professional advice, intuitive instructional pieces, and creative content across all of our platforms. When customers have a question about virtual reality content and production, we want to be the first with the answer. Period."

Read all about virtual reality products and knowledge

With a fast-moving, technologically savvy consumer base, and the wide-open field of VR content creation still being sorted out, B&H will once again be the professional's source for information. Virtual reality is here, and B&H stands shoulder-to-shoulder with the developing industry behind it.

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo camera store is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. 

Come Visit B&H at NAB! B&H has 3 booths this year, all in central hall. Our main booth will feature a camera shootout with over 20 camera rigs set up to test and compare. Our Event Stage Booth will feature presentations from vendors and panel discussions with industry influencers. We are also live-streaming our Event Stage to our followers and customers who are not at the show. Lastly we have a booth in the Drone Pavilion.

Here's where you can find B&H:

B&H Main Booth - #C11016

B&H Event Stage - # C10515

B&H Drone Booth - #CR156DP

The B and H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

When you're in Manhattan, take a tour of the B&H Photo Camera Store, located at 420 Ninth Avenue. The expo continues all year round at B&H, in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

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