SOURCE: MultiView


April 23, 2015 12:28 ET

B2B Champion MultiView Strengthens Its Position in the $20.4 Billion Programmatic Space and Announces Executive Team Expansion

Leading B2B Marketing Solutions Provider Taps SMB Ad Services Veteran Steve Fullbright as Chief Operating Officer

DALLAS, TX--(Marketwired - Apr 23, 2015) -  MultiView, the fearlessly creative provider of inspired marketing solutions in the B2B space, today announced that it has launched over 750,000 campaigns, helping marketers reach niche audiences. This number is poised for continued growth as the company leverages its 15 years of experience to connect the dots between programmatic advertising and B2B buying. MultiView's pioneering approach has achieved click-through rates of over 30% above industry averages for programmatic. This success is significant in a growing market sector that eMarketer currently forecasts will reach $20.41B USD by 2016. In addition, the company announced that Steve Fullbright, formerly at ReachLocal, has been named Chief Operating Officer.

MultiView has driven its performance by applying a unique blend of tailored service, manual targeting and proprietary data insights to its behavior-based digital marketing.

With more than 15 years of deep technical and strategic operations experience, Fullbright is the perfect candidate to lead MultiView into new territory while remaining true to the company's roots.

"We're thrilled Steve has joined our team," said MultiView's CEO Scott Bedford. "Steve is unique in his ability to learn from past successes and infuse those understandings into even better marketing strategies for those we serve."

Previously, Fullbright served as Senior Vice President of Global Services at ReachLocal where he led global client service and operations for four years. Prior to that, Steve also served as Senior Director of Application Delivery & Security at Rockwell Collins and led International Paper Company's Information Risk Management teams.

"This is an awesome time to join MultiView," Fullbright said. "Our vast customer base of more than 40,000 advertisers and 2,100 association partnerships along with our years of B2B marketing experience uniquely positions us to make our clients' messaging more engaging and effective. Our offering is truly one-of-a-kind in the B2B space - combining decades of proprietary, first-party data with best-in-class technology and an intense dedication to creativity. I'm looking forward to expanding on our current success by continuing to scale the company and integrate our product suite to solve customer pain points."

To learn more about MultiView, visit:

About MultiView

MultiView is the fearlessly creative provider of inspired marketing solutions for partners and clients in the B2B space. They rank No. 1 in the delivery of hands-on industry expertise. For more than 15 years, MultiView has been building digital B2B campaigns that deliver creative solutions elevated by personalized service. With its uniquely creative approach to B2B marketing and strategy, MultiView has earned the trust and business of tens of thousands of Fortune 500 and mid-market publishers and advertisers. MultiView is part of the Warburg Pincus portfolio of companies, a private equity firm with investments in more than 650 companies across 30 countries. MultiView has been an A+ Better Business Bureau accredited business since 2007, with a commitment to being the hardest-working creative and technology partner the B2B sector will ever have. MultiView has offices in Irving, TX, Lehi, UT, National Harbor, MD, and Toronto, Canada.

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