SOURCE: ten24 Web Solutions

learn24 Web Marketing Summit

March 08, 2010 10:12 ET

B2B Content Marketing Summit Announced

BOSTON, MA--(Marketwire - March 8, 2010) -  ten24 Web Solutions is pleased to announce the learn24 Web Content Marketing Summit, to be held Wednesday, March 24th 8am - 1pm at the Newton Marriott in Newton, Massachusetts.

This half-day summit is designed to provide B2B companies with concrete strategies for creating, managing and marketing their content on the web, and will cover:

  • Creating content that advances the buying cycle
  • Marketing content through SEO and social media
  • Reaching new prospects through content rich online events

Three industry experts will present best practices and strategies.

Stephanie Tilton of Ten Ton Marketing (http://www.tentonmarketing.com), a content-marketing expert who helps B2B companies -- including Akamai Technologies, Novell, and SAP -- develop engaging content, will share ways to:

  • Deliver value to prospects and customers throughout the buying cycle
  • Maximize the impact of content assets
  • Squeeze the most life from existing content

Derek Edmond of Komarketing Associates (http://www.komarketingassociates.com), a veteran B2B search marketing expert, will share ways to:

  • Leverage content to take advantage of blended search results
  • Build links to content before and after publication
  • Tie social media initiatives and SEO strategy together to create better content

Patrick Cahill of RallyPoint Webinars (http://www.rallypointwebinars.com), who helps firms develop clients through online events, will share:

  • Must-know numbers for hitting sales goals and avoiding unrealistic expectations
  • Practical steps for maximizing webinar marketing and enjoying the long tail of success
  • Example-based lessons for how firms are succeeding with webinars

"I have personally worked with each of these presenters and know that they deliver outstanding results for their clients," according to David Crouch, president of ten24. "I'm confident that each participant will learn practical tips and strategies from this event that they can immediately apply to improve their business."

Space is limited; registration information can be found at http://www.learn24web.com.

ten24 Web Solutions (http://www.ten24web.com) specializes in web engineering, development, design and marketing. Their expertise is understanding business goals and objectives and translating these into web technology solutions. ten24 works with clients throughout the US in the business to business, business to consumer and non-profit markets. 

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