B2B Integration and Collaboration for Small to Mid-Size Enterprises

BOSTON, MA--(Marketwire - December 16, 2010) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) has just published a new study documenting the involvement of 62 Small to Mid-size Enterprises (SME) regarding B2B integration and collaboration initiatives with a specific emphasis on their trading partner recruitment, enablement, ongoing maintenance, and performance measurement related activities. The report, B2B Integration and Collaboration for Small to Mid-Size Enterprises, reveals that 75% of respondents consider B2B integration and collaboration a strategic initiative in their company.

"Due to the expansion of the supply chain on both the buy side and the sell side, complexity has risen dramatically and supply chain visibility has become a critical factor. One of the building blocks of establishing visibility across the entire demand-supply network is the ability to establish a flow of information at the interface points -- namely between trading partners. From a SME enterprise, again, the lack of adequate resources to establish a truly global infrastructure impedes their ability to manage the global business network," explained Nari Viswanathan, Vice President and Principal Analyst of Supply Chain Management at Aberdeen.

B2B integration and collaboration for SME enterprises is now a reality through the evolution of SaaS based solutions that reduce overall costs. The ROI for focusing on B2B integration is also clear due to the improved performance by top companies. The conclusion of this research document is that SME organizations should seriously consider implementing a B2B initiative.

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6929&camp=2.

Visit Aberdeen.com for additional access to complimentary Supply Chain Management Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com