SOURCE: Business Marketing Association

Business Marketing Association

August 03, 2009 10:30 ET

B2B Marketers to Benefit From New Partnership Between Philadelphia Business Marketing Association and Marketwire

PHILADELPHIA, PA--(Marketwire - August 3, 2009) - The recently launched Philadelphia chapter of the Business Marketing Association (BMA) is proud to announce a partnership with Marketwire, a full-service newswire and communications workflow solutions provider for PR, IR and MarCom professionals, to accomplish the new chapter's media outreach goals. As an official sponsor, Marketwire will be the Philadelphia BMA's exclusive press release distribution provider over the next year, while offering chapter members free Search Engine Optimization (SEO) Enhancement on their first Marketwire-distributed press release. This valuable upgrade to any press release helps to improve a company's search engine visibility and rankings. Members also may take advantage of a member referral program to receive additional free enhancements.

"We appreciate Marketwire's commitment to the BMA and Philadelphia's business marketers," said Angela Morsa, the BMA chapter's co-president. "Marketwire will help us get the business-to-business marketing community excited about our upcoming schedule of professional education events while providing our members with a valuable benefit."

The Philadelphia BMA chapter is dedicated to improving professional skills and networking for business-to-business professionals through hosted educational events, panel discussions, expert guest speakers, instructional webinars and social and networking events. Partnering with Marketwire as its official newswire service provider helps to further the BMA's mission and its members' communication efforts.

"Marketwire is pleased to sponsor the Philadelphia BMA," said Marketwire Vice President Sylvie Harton. "This organization was founded to gives Philly B2B marketers a networking home that focuses on their specific needs. We're looking forward to helping the chapter grow and helping fellow members improve the effectiveness of their own releases."

The Philadelphia BMA chapter's next event, held Wednesday, September 30 in Philadelphia's Downtown Club, will feature Google's Matthieu McAulliffe, who leads the search giant's regional B2B sales team. McAulliffe will share Google's latest insights on B2B buyer behavior, including new studies on the C-Suite, small business buyers, and government procurement. The event begins at 5:30 p.m.; fees apply and advance registration is required. For more information on this event and join BMA, go to www.marketing.org/philadelphia or call 215-635-3016.

For more information on all of Marketwire's communication and press release distribution services, please call 888-299-0338 in Canada, 800-774-9473 in the US, or +44-20-7562-6550 in the UK.

About the Business Marketing Association

Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs. The Philadelphia chapter was re-established in early 2009.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

Contact Information

  • Contact:
    Brian Courtney
    Philadelphia Business Marketing Association
    Email Contact
    610-269-2100 x249