BX.COM, Inc.

November 17, 2010 12:17 ET

B2B Merchants Increase Sales and Avoid Channel Conflict by Using Multiple Store Personas With BX.COM's pureCommerce

PROVIDENCE, RI--(Marketwire - November 17, 2010) - Avoiding channel conflict is something that suppliers, wholesalers, and distributors have contended with for many years. Traditionally, maintaining pricing parity throughout each sales channel without cannibalizing existing customers is virtually impossible.

Luckily, the Internet gives merchants options, and BX.COM offers a solution through its highly touted eCommerce software platform, pureCommerce. Merchants can take on multiple "store front" personas, each one's design and functionality geared toward a specific audience. For example, a B2B (Business to Business) merchant can have multiple sites, incorporating multiple B2C (Business to Consumer) and B2G (Business to Government) stores, each having its own distinct look, feel, domain, product list and pricing.

For many years now, BX.COM's pureCommerce merchants have been drastically increasing their sales in spite of the overall slumping of the economy. "Our merchants are able to appropriately target specific sales channels through the use of our store front personas. Each store front is completely unique and can look unrelated to the merchant's other pureCommerce store fronts," says Mark Shapiro, BX.COM's Founder and President. "Suppliers, distributors and wholesalers can sell B2C and B2G without it looking as though they are competing with their existing B2B customers."

The pureCommerce eCommerce software solution provides the ability to create and manage multiple storefronts each with unique domains, design theme, security, navigation, products, categories, merchant account and gateway through a single powerful Back Office. Each shopping cart store can also encompass independent shipping accounts and may share categories and products while retaining its own pricing and organization.

For more information, or to schedule a live demonstration and experience for yourself the power of managing multiple stores through a single smart, dynamic Web interface, contact BX.COM at

About BX.COM
Established in 1994, BX.COM is recognized as one of the most experienced interactive technology companies on the Internet. With a strong focus on mission-critical eCommerce software and content management applications, it's comprehensive and versatile solutions have assisted thousands of industry-leading companies, such as GE, Standards & Poor's, John Hancock, Velcro and Readers Digest in acquiring and retaining customers, while increasing their overall lifetime value.

Contact Information

    Bridget Zech
    (401) 274-8991