SOURCE: Marketwire + Sysomos

Marketwire + Sysomos

February 27, 2012 08:50 ET

B2B Social Media Webinar Helps Organizations More Effectively Capture Online Business Opportunities

February 29 and March 1: Presenters Jonathan Astor and Sheldon Levine Show Attendees How to Identify Untapped Social Media Leads and Turn Them Into Concrete Business Value

TORONTO--(Marketwire - Feb 27, 2012) - Social media participation is a given for most businesses today, but generating revenue and ROI continues to be a challenge -- particularly for large B2B organizations with multiple business units. On Wednesday, February 29 and Thursday, March 1 Jonathan Astor, social business lead for international digital agency Valtech, and Sheldon Levine, Sysomos community manager, present "B2B Social Media: Turning Untapped Conversations into Business Value." In this complimentary, one-hour webinar attendees learn how to make the transformation to a social organization that captures and leverages untapped opportunities across the business spectrum.

Free Webinar -- "B2B
Social Media: Turning Untapped Conversations into Business Wins"
Join us for this complimentary one-hour webinar and learn about a tactile, tangible approach that can transform social business in your organization:

  • Open your company's eyes to low-hanging fruit that social media offers in the B2B world
  • Discover B2B opportunities across the sales funnel
  • Develop a sustainable workflow so valuable conversations find the right internal skill sets
  • Find opportunities for customer service, R&D and unmet market needs
  • Drive positive word-of-mouth among influential B2B buyers


  • Jonathan Astor, Social Business Lead, Valtech
    Jonathan Astor consults with leading B2B and B2C organizations to anchor social media across regional and global business units, building the business case for social media investment through organizational insight, strategy, implementation and analytics. His expertise includes business intelligence ("listening"); content strategy, planning and measurement, including KPI setting; social media engagement and outreach; channel strategy; web integration and traffic generation; social commerce; and center of excellence-creation training. Follow Jonathan on Twitter @ambientallstar
  • Sheldon Levine, Community Manager, Marketwire + Sysomos
    Having emerged as a thought leader in the digital world, Sheldon Levine's engaging communication style helps organizations leverage social media to boost their business success. Through community outreach, new media marketing and public relations, Sheldon illustrates how social media monitoring and analytics lead to improved customer relationships and measurable ROI. With a Masters in Professional Communication, Sheldon has taken his traditional PR training to a new level by waking people up to all that social media can be. Follow Sheldon on Twitter @40deuce


  • Wednesday, February 29, 2012, 10 a.m. PST / 1 p.m. EST
  • Thursday, March 1, 2012, 10 a.m. EST / 3 p.m. GMT
    Each session is one hour in length and will be archived for later viewing. All registrants receive access to the archived webinar.

To register, please click on one of the following links:

Hashtag for this webinar: #B2BSM

About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit:

For more information, visit us online at and, or on Twitter @marketwire.

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