March 26, 2015 08:00 ET

B2X Announces Rapid Expansion in India

Customer Care Leader Rolls Out 80 SMARTBAR Service Centers in 50 Cities Powered by Innovative Aftersales Management Software Technology

SAN FRANCISCO, CA and MUNICH, GERMANY and MUMBAI, INDIA--(Marketwired - Mar 26, 2015) - B2X, the leading technology provider of customer care services for smartphones, today announced a massive rollout of smartphone customer service centers called SMARTBARs in India. B2X India currently operates more than 80 stores in 50+ cities and will continue to expand through 2015. Now the biggest and fastest growing supplier of customer service for smartphones in India, B2X was able to grow quickly through the successful acquisition and rebranding of The Service Solutions (TSS) service center locations for Apple as well as adoption of the company's proprietary Aftersales Management Software (AMS).

India is currently the third largest market for smartphones in the world and by 2016 it is estimated that it will surpass the United States to become the second largest. Additionally, India's smartphone growth rate is the fastest in the world at 27% according to IDC. By end of 2015, analysts predict there will be 212 million smartphone users in India.

"India represents a huge market for us, and it's one that is quickly growing, particularly in the smartphone space. Therefore, we've been very pleased to see the pace with which B2X India has integrated into the broader B2X Smart Service Platform," commented Thomas Berlemann, B2X Chief Executive Officer. "In addition, we're seeing big technology innovation from the Aftersales Management Software (AMS) developed by TSS that will also be rolled out globally, now that TSS has become B2X India."

The B2X India SMARTBAR service center network now has a presence in 50+ cities across 14 states in India supporting key brands including Apple, Motorola, Samsung and YOTAPHONE, among others in the region; all powered by its AMS technology. "Our goal is to be the go to brand for both consumers and OEMs when it comes to providing customer support for smartphones. Excellent customer experience is at the forefront of all our service locations unlike the traditional service ecosystem," said Sreevathsa Prabhakar, MD of B2X India.

In addition to rebranding existing service centers to B2X branded SMARTBARs, B2X has integrated its AMS technology platform to monitor and optimize the entire aftersales process of devices. It is a brand and product neutral system across all types of service networks that is highly scalable and offers a secure architecture with data segregation. B2X will integrate the AMS platform into its broader Smart Service Platform but also plans to license it to the entire OEM, retailer and service provider ecosystem.

The platform provides OEMs, retailers and service providers with a range of benefits, including an improved customer experience, full transparency for operations management and warranty cost reduction through process control and penalty management. Consumers receive fast and high quality service as well as fully transparent device tracking and status notifications. The Service Partner Network benefits from automated process and working capital control as well as an embedded knowledge base

About B2X
B2X is the leading technology provider of customer care services for smartphone devices to manufacturers. The company's Smart Service Platform consists of cloud based technology services for improving customer care and best practice service delivery processes. These services ensure consistency and quality across service operations, supported by a global organization of highly experienced staff and a trusted and reliable operational fulfillment partner network. B2X is the preferred choice for smartphone manufacturers in more than 110 countries worldwide. For additional information, visit, B2X Twitter, B2X LinkedIn.

Contact Information

  • Contact:
    Kimberly Meyer
    Head of Global Marketing & Communication
    B2X Care Solutions
    Email Contact
    Tel. +49 89 452 353-259

    Natasha Ratliff
    Email Contact