SOURCE: Before Corp

Before Corp

February 10, 2009 13:14 ET

b416 Skincare Launches Range of Skin Care Products for Teen Girls

The Youth of Today, The Face of Tomorrow

NEW YORK, NY--(Marketwire - February 10, 2009) - Before Corp launches its first ever high-quality range of skin care products aimed at teen girls under the brand name b416. The product line aims to educate and market skin care to the youth market beginning from 11 or 12 years old while appealing to the older teenager group. b416 products are formulated with the purest, most natural fruit and botanical extracts, essential oils, and vitamins to cleanse, tone, moisturize, and protect teenage skin. With easy to follow instructions, and a mission to promote a healthy attitude towards beauty and self-esteem, b416 focuses on the youth of today as the face of tomorrow in a spiritual, emotional and intellectual capacity.

The private-label skin care line includes the b'fresh "foaming" cleanser, b'radiant moisturizer and b'cool toner. b416 products are custom formulated and derived from the finest ingredients, vitamins and minerals including copper PCA, enriched extracts of vitamins A & E, passion flower, orchid flower, honey and mango. These ingredients, particularly copper pca, prevent the breakdown of collagen in the skin, reducing the effect of aging. b416 products are fragrance free, emulsifier free and dermatologist tested.

Focusing on the youth cosmetic and beauty market, b416 satisfies a growing niche that is currently underserved. Prior to using b416 or similar products, girls under the age of 16 most likely have not used a skin care product since their adolescent wipes and washes. b416 is for the girl who sees her mother enjoy quality products that help her feel and look good. As young girls use social and personal motivations to purchase products that help assert their self-identity, b416 presents a line of products that appeal to their youthful lifestyle and promote self-esteem while offering healthy, all natural and wholesome ingredients. b416 products by design lend themselves to trial and sharing, making it easy for young girls to include their friends and siblings in the b416 experience.

The youth of today are the faces of tomorrow and no one takes that more seriously than we do. b416 products prevent skin damage and facilitate good skin care habits in young girls. Why is this important? Studies found that most skin damage occurs during youth and manufactures as an adult. Using b416 skin care products regularly and at an early age can prevent skin damage which ultimately leads to fewer blemishes and wrinkles. As importantly, this reduces the need for potential corrective treatments down the road that can be expensive, invasive and risky. By adopting a healthy skin care regime at an early age, girls can benefit from great looking skin and healthy habits that can last a lifetime. Mothers of girls were key decision makers in the development of the b416 product line, leading b416 to develop an all-natural ingredients-based line that is safe, effective, and fun, while capable of shielding a girl aged 13-16 from the pollutants and free radicals that their skin is exposed to from an active lifestyle and today's changing environment.

The owners and founders of b416 are seasoned entrepreneurs with extensive expertise in the skin care and cosmetics industry. They've teamed up with a leading formulator in the industry to create a superior product line. Elizabeth Liaci, the principal founder, says, "After working in the fashion and beauty industry for over 20 years and being exposed to what's out there, I was at a loss to find top quality products that were effective and safe for my daughter when she came of age and began to take an interest in a daily skincare regimen."

Anna Stoch, a native of southern Poland and co-founder of the company, grew up using facial masques consisting of milk, herbs and fruit that her mom taught her to use as an adolescent dealing with changing skin issues. "I found it important to teach my daughters the importance of having healthy, youthful skin and that just like dental care, good skin habits begin when you are taught as a child."

Both Elizabeth Liaci and Anna Stoch believe that b416 offers one of the most effective solutions for young girls to learn how to care for their skin at an early stage, right before their skin starts to change. "We believe that the natural ingredients of their product will help girls cope through this difficult yet important stage of their young life. As with everything in life, preparation is the key, and the use of our product during this time will set the stage for better complexion in the future," says Elizabeth.

The three products are being sold wholesale individually as well as in a fun waterproof plastic pouch at a suggested retail cost of $54.95 as of December 2008. The pack includes:

--  b'fresh Facial Cleanser fortified with natural ingredients such as
    wild orchid, passion-flower, green tea and a Vitamin Complex of A, C and E.
    
--  b'radient Moisturizer contains extracts derived from mango, honey, and
    Orchard flowers.  Also includes a Vitamin Complex of A, C, E and soy
    protein.
    
--  b'cool On The Go Toner comes in a spray bottle and is a pH balanced
    toner of purified water to be used to cleanse pores and keep skin balanced
    after sports or prolong time spent outdoors.  Its handy spray bottle makes
    it ideal for on-the-go usage occasions.
    

Based in New Jersey, Before Corp was founded in 2005 by Elizabeth Liaci and Anna Stoch. The company creates and offers custom formulated skin care products derived from natural ingredients and sold both wholesale and at retail. Products can be purchased individually or in a special introductory kit containing Cleanser, Moisturizer and On The Go Toner at a special introductory suggested retail price of $54.95.

For additional product information, please see www.b416.com, the company's website launched today.

Contact Information

  • For wholesale and retail inquiries please contact:
    b416 Skincare
    Sandra Colon
    Tel: 201-519-4910
    Email: Email Contact

    For media inquiries please contact:
    Klinger Partners
    Bettina Klinger
    Tel: 646-224-7003
    Email: Email Contact