SOURCE: Aerva

Aerva

April 10, 2014 07:00 ET

Babson College Selects Aerva to Power Campus-Wide Digital Signage Network

Cloud-Based Digital Signage Platform Provides Centralized Content Management With Real-Time Data and Social Content Integration

CAMBRIDGE, MA--(Marketwired - Apr 10, 2014) - Aerva, a leading software platform for managing and delivering content and experiences across digital media channels, today announced Babson College as a new customer that has implemented Aerva's cloud-based software across the college's digital signage network. By working with Aerva, Babson College aims to increase engagement with its students by providing a blend of campus news with real-time, social and user-generated content on campus-wide digital displays.

"Aerva works so well for Babson because their platform is cloud-based, which allows for easy and efficient scaling and content management of our campus-wide digital network. Their suite of interactive widgets allows our students to engage with Babson through digital and social channels in a way that reinforces digital signage as a reliable source of school information with our students," said David Foscaldo, Associate Director, Media and Production Services at Babson College. "What separates Aerva within the digital signage category is the ease of use of their platform and intuitive browser-based interface."

Since Aerva's platform is cloud-based, colleges and universities are not required to invest in considerable hardware infrastructure and expensive software to scale and mange their digital display network. The content is managed through a web browser, providing distributed control for multiple department administrators. In the event of a campus-wide emergency or security threat, Aerva also provides a centralized security override capability to send updates directly to all digital signs across campus.

Aerva's suite of interactive widgets allows for seamless integration of college news and announcements, videos, real-time data, social media channels, and sharable student-generated content. These widgets allow students to interact with the display network directly from their mobile devices.

"Higher Ed campuses are increasingly moving away from each department or group investing in their own systems. During emergencies, it's much harder to coordinate messages, in a limited area or campus-wide, with these multiple systems. We're pleased that Babson replaced their existing software with Aerva's distributed content management and central security override option they can use when needed," said Sanjay Manandhar, Founder and CEO of Aerva.

About Aerva
Aerva's software platform offers a suite of easy-to-use capabilities for creating, managing, delivering compelling content and experiences across digital media channels. Aerva helps universities, enterprises and brands engage audiences by enabling real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise). Recent clients include Anheuser-Busch, Taco Bell, US Navy, Beats-by-Dre, and Northeastern University. Aerva was born out of MIT and raised in Cambridge's Central Square. For more information visit www.aerva.com.

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