The Liandrea Company

The Liandrea Company

October 05, 2005 09:00 ET

Baby Starter Kit Birthed by Award-Winning DVD for Parents

Attention: Assignment Editor, City Editor, Health/Medical Editor, Lifestyle Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - Oct. 5, 2005) - Because new parents need all the love and support they can get, there's The Bringing Baby Home Keepsake Kit - a beautifully designed, Canadian created essential baby starter kit combining everything expectant moms and dads need as they await baby's arrival. The kit will launch at Toronto's Baby and Toddler Show (Oct 21-23) at The Metro Convention Centre with the kit's creators, Lianne Castelino and Andrea Howick, on hand. The kit features:

* "Bringing Baby Home," an award-winning DVD that combines medical expertise and step-by step demonstrations with mom-tested tips on every aspect of baby-care.
* A onesie - cottony soft-to-the-touch, perfect for baby's first trip home
* Mom's personal journal to record thoughts and memories to share with baby
* A versatile vinyl pouch - handy for toiletries and just about anything else
* A soothing CD with lullabies to help baby (and even mom) sleep soundly

"We wanted to create a package that would be personalized and practical - a balance between the things a new mom needs with the things she really wants," said Lianne Castelino, a broadcast journalist and mom who with Andrea Howick, also a broadcaster and mom, created the kit's featured DVD which launched earlier this year to critical acclaim on both sides of the border. The DVD is the winner of a 2005 Parents' Choice Approved Seal and features top medical experts -- including Dr. Denis Leduc, President of the Canadian Pediatric Society -- clearly demonstrating everything parents of newborns need to know.

"The kit is ideal for new and experienced parents -- pretty enough to give unwrapped as a gift, and at the same time a thoughtful, practical one-stop purchase," added Howick.

The "Bringing Baby Home Keepsake Kit," which includes the DVD, the vinyl pouch, keepsake journal, the onesie and Lullaby CD is available at www.liandrea.com and retails at an introductory price of $34.95 Cdn. It is expected in stores soon. The "Bringing Baby Home" DVD is available at Wal-Mart for 19.96.

/For further information: NOTE TO EDITORS: B-ROLL, DVD/KIT AVAILABLE FOR REVIEW/DEMO. HEADSHOTS, ART AVAILABLE. CASTELINO, HOWICK AND FEATURED EXPERTS DR. LEDUC AND COUPLES THERAPIST VIKKI STARK AVAILABLE FOR INTERVIEW.

Susan McLennan
Babble On Communications
(416) 699-1846
Cell: (416) 525-5177
s.mclennan@sympatico.ca
www.liandrea.com
/ IN: HEALTH, MEDIA, RETAIL, OTHER

Contact Information

  • Susan McLennan, Babble On Communications
    Primary Phone: 416-699-1846
    Secondary Phone: 416-525-5177
    E-mail: s.mclennan@sympatico.ca