Baby Trend Unveils New Visual Identity and Enters Into Strategic Acquisition to Bolster International Expansion

ONTARIO, CA--(Marketwired - May 10, 2016) - Baby Trend, a prominent brand of juvenile products, will reveal a rejuvenated logo and brand identity for the first time since launching 28 years ago. The new visual identity will reinvent the Baby Trend name, designed to appeal to the modern family.

For years, Baby Trend has remained committed to delivering its customers the best, safest, and most contemporary products on the market at an affordable price. The new look and feel of the Baby Trend brand will bring a fresh perspective to new generations of parents while maintaining a commitment to quality. By incorporating the latest trends in textiles and patterns, the company's future has a bright trajectory and is excited to receive positive consumer feedback.

"Baby Trend is particularly enthusiastic about the rebrand as it sets the tone for how the company will develop throughout the future," said Bradley Mattarocci, General Manager of Baby Trend. "We are looking forward to seeing how consumers react to the modernized look and feel of our products -- arguably the biggest aspect of this rebrand."

With upcoming product launches that incorporate the new brand and updated product designs, Baby Trend will fill the gaps in its already robust selection. Most notably and for the first time, the company has developed a Convertible Car Seat with its PROtect Car Seat Series™. In the near future, a selection of Baby Trend products will also be trademarked with the company's Snap Tech™ technology, which makes the products compatible with one another for improved versatility and convenience.

Along with the rebrand, Baby Trend has entered into a strategic acquisition with Alpha Group, a premier animation, toy and entertainment group in China. Once finalized, the acquisition will substantially grow Baby Trend's manufacturing and distribution resources in new juvenile product categories and across the globe.

"We are eager to begin this new chapter with Alpha Group so we can continue to grow our company and enhance our brand image at home and abroad. It will be business as usual, only bigger, better and faster," said Mattarocci.

Baby Trend will continue to develop its North American presence and remain the global distributor of MUV Baby, while making advances to bring the brand to emerging international markets. Existing management teams and relationships will remain the same.

To learn more about Baby Trend and their products, visit www.BabyTrend.com.

About Baby Trend

Baby Trend, a leading brand of juvenile products in North America, is an innovator and recognized for several iconic juvenile products such as the Flex-Loc® Infant Car Seat, Snap-N-Go^® and Sit N' Stand^® strollers. Throughout the 28-year history of Baby Trend, the company has been at the forefront of safety introducing new and innovative solutions. Baby Trend provides safe, feature rich and reliable products at affordable prices.

About Alpha Group

Alpha Group, formerly Guangdong Alpha Animation and Culture Co., Ltd., is a China-based company principally engaged in the animation industry. The Company operates its business through the production, publishing and authorization of animation feature films, the development, production and sale of animation and non-animation toys, as well as the operation of media advertising. The Company's main products include animation toys, non-animation toys, animation film and television works, television media, as well as other baby supplies. The Company operates its business in both domestic and overseas markets. Through its subsidiaries, it is also involved in the toys distribution, as well as cartoon program production and distribution.