SOURCE: BabyFirst


May 17, 2012 08:03 ET

BabyFirst Americas Launches on Comcast's Xfinity TV

Atlanta, Chicago, Detroit, Houston and Philadelphia Among the Xfinity TV Markets That Will Offer the Educational TV Network for Tots and Parents

LOS ANGELES, CA--(Marketwire - May 17, 2012) - Over the next week, BabyFirst Americas will launch on Comcast's (NASDAQ: CMCSA) (NASDAQ: CMCSK) Xfinity TV in Atlanta, Chicago, Detroit, Houston, Indianapolis, Twin Cities, Philadelphia and its surrounding suburbs, portions of South Jersey and New York along with areas in California, Colorado, Connecticut, Maine, Massachusetts, New Hampshire, New Mexico, Oregon, Vermont and Washington. The child-focused network makes educational TV accessible to all families, allowing parents to introduce their children to basic building blocks such as logical thinking, counting, vocabulary acquisition, music, art and much more.

"It's a proud moment for us to see Comcast launch BabyFirst Americas' programming for their Xfinity TV customers in various markets," said Constantino "Said" Schwarz, CEO & Chairman, BabyFirst Americas. "Comcast's Xfinity TV is a great partner that truly appreciates the importance of offering quality children's content for all families and embraces our multicultural approach to the changing face of America."

"We are thrilled about the launch of BabyFirst Americas on Xfinity TV. This unique network blends Latino and American culture in an educational and engaging way for young children, which we think will be a valuable resource to parents as they teach their children the fundamentals to succeed," said Ruben Mendiola, Vice President and General Manager of Multicultural Video Services, Comcast Cable.

The channel will feature beloved shows like Harry the Bunny, PeekaBoo, I See You! and VocabuLarry. BabyFirst Americas' programming producers are also working with Latino producers to create original shows that resonate not only with the Latino community, but all Americans.

BabyFirst Americas offers the following programming elements:

  • Interactive subtitles for parents
  • Color-coded program descriptions that help inform parents about the educational value of each segment
  • Programs that celebrate the Latino culture with childhood songs, games and stories
  • Hundreds of hours of original programming

For more information on BabyFirst Americas, please visit

About BabyFirst Americas
BabyFirst Americas is the nation's leading TV channel for babies, toddler and their parents. The network's mission is to even the achievement gap among all children by offering trusted, educational and entertaining content to aid in school readiness. BabyFirst Americas celebrates the multicultural aspect of America and features a wide variety of content with a special focus on series' that reflect the Latino culture. For more information on the channel, please visit

About Comcast Cable
Comcast Corporation (NASDAQ: CMCSA) (NASDAQ: CMCSK) ( is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

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