August 15, 2012 08:00 ET

Back-to-School Shopping Goes Mobile, Social With Wrapp

Office Depot, Angry Birds, Lead New Retail Partners Utilizing Award-Winning Facebook Friend-to-Friend Marketing Service for Giving Free Gift Cards

SAN FRANCISCO, CA--(Marketwire - Aug 15, 2012) - Wrapp, the new social gifting app that lets you give your Facebook friends free gift cards from leading retailers, today announced the addition of new merchant partners targeting back-to-school shopping, which is projected to increase 14 percent this year, according to an annual survey conducted for the National Retail Federation (NRF). 

Backed by the co-founders of Skype and LinkedIn, Wrapp makes it fun and easy to give, receive and redeem gift cards using mobile devices or the Web, and allows Facebook friends to contribute to the presents.

New retailers on board for back-to-school shopping represent a cross section of top brands, including Office Depot, Rovio's Angry Birds online shop, and Roots.

In addition, many of Wrapp's existing U.S. retail partners, which now include Gap, Sephora, adidas,, Brooklyn Industries, The Wall Street Journal, Fab, Warby Parker, Omaha Steaks, Threadless, WeSC, Wayfair and Spa Finder, are also scheduled to make special free gift card offers available during the back-to-school shopping season.

"Times are tough for a lot of Americans these days, but parents still want to send their children back to school with new supplies and clothes," said Wrapp CEO Hjalmar Winbladh. "Wrapp is a super convenient way to make back-to-school shopping just a bit more fun and easy."

Back-to-school spending for kids aged 6 to 17 is expected to total $30.3 billion this year. When college students are included, that number is projected to hit $83.8 billion, according to the survey of 8,509 consumers conducted last month by BIGinsight for the NRF. 

Wrapp introduced its unique friend-to-friend marketing platform in Sweden in November 2011 and since then has taken its service to the United States, United Kingdom, Germany, the Netherlands, Finland, Norway, and Australia.

Based in Stockholm and San Francisco, Wrapp was founded last year by a team of well-known serial entrepreneurs with extensive backgrounds in online and offline business, including digital music service Spotify, mobile VoIP provider Rebtel and global fashion giant H&M.

Wrapp's investors include Silicon Valley-based Greylock whose partner Reid Hoffman co-founded the social network, LinkedIn, and Atomico, the London-based venture capital firm started by Skype co-founder Niklas Zennström. Both Zennström and Hoffman are on Wrapp's board of directors.

"Back-to-school is second only to the holiday season when it comes to buying, according to the Wall Street Journal," said Winbladh. "When it comes to shopping, Wrapp is the perfect partner for retailers that want to drive online customers into brick-and-mortar stores where over 90 percent of all sales are still made."

Wrapp Back-to-School Retailers:

  • Office Depot - global supplier of office products and services through 1,678 retail stores
  • Rovio Entertainment - creator of the globally successful Angry Birds franchise
  • Roots - hand-crafted leather goods, active athletic wear, yoga wear, accessories and home furnishings
  • Rent the Runway - high-end designer dresses and accessories for rent on a 4- or 8-day basis
  • - shoes, boots, clothing, denim, bags and free shipping on all orders

About Wrapp
Wrapp is a social gifting service for celebrating friends with free and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco, with offices in the U.K., France, Germany, Italy, the Netherlands, Turkey, Poland, Taiwan Japan, Australia and Brazil. Celebrate friends every day at

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