SOURCE: DWJ Television

September 10, 2008 14:06 ET

Back to School Toys With Elizabeth Werner, Chief Toy Officer of

Podcast available at

RIDGEWOOD, NJ--(Marketwire - September 10, 2008) - Back to school means back to the books, but now kids can learn and have fun -- by playing with many new products.

Chief Toy Officer of Elizabeth Werner has the latest toys to keep children learning both in and out of the classroom.

She has video games to keep kids up and active while they learn -- including a virtual pet that teaches kids social responsibility.

A new electronic encyclopedia lets kids learn facts about their favorite animals while they play.

Although less time may be spent on handwriting in school, Elizabeth has the tools for parents to teach those skills at home. It's fun for kids because they get to color and write stories -- they don't even know they are learning.

For busy kids with lots of after school activities, Elizabeth has new ways to keep in touch with them, whether it's via cell phone or computer.

For more information on Back to School Toys, go to

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