SOURCE: BackBay Communications

BackBay Communications

January 23, 2012 07:30 ET

BackBay Communications Selected by Associated Foreign Exchange Inc. (AFEX) for Public Relations Services

Global Foreign Exchange Provider Chooses Financial Services PR Specialist

BOSTON, MA--(Marketwire - Jan 23, 2012) - BackBay Communications, a strategic public relations, branding and marketing firm focused on the financial services sector, has been retained as public relations agency of record by Associated Foreign Exchange Inc. (AFEX), one of the world's largest providers of independent foreign payment solutions, with international payment expertise across the United States, Australia, Europe and Asia.

BackBay will work with AFEX to raise awareness of its expertise, insights, and foreign exchange products and services.

"We chose BackBay because of their deep experience in financial services PR, strategic approach, and strong relationships with the global finance media," said Guido Schulz, Global EVP, Strategic Management at AFEX. "We look forward to a long and fruitful relationship."

"We are very pleased to be working with AFEX, which has been growing its global presence over the last 30 years, and becoming a leader in international payment and foreign exchange services for businesses," said Bill Haynes, President, BackBay Communications. "We look forward to raising awareness of the firm's personalized, dependable and localized service in the markets it serves, and its comprehensive international payment, treasury and risk management solutions."

In addition to AFEX, BackBay Communications' clients include Corporate Resolutions, Grant Thornton, iCapital, Ridgemont Equity Partners, The Riverside Company, TA Associates, and TD Bank.

About BackBay Communications
BackBay Communications is an independent strategic financial services public relations, branding and marketing firm. BackBay has particular expertise in banking, asset management, insurance, financial technology, and private equity public relations, branding and marketing. BackBay offers a unique combination of content and creativity. BackBay is highly regarded for thought leadership initiatives and relationships with the major print, broadcast and online business media. BackBay has offices in Boston, London and New York. For more information, please visit

Contact Information

  • Media Contact:
    Bill Haynes
    BackBay Communications
    Email Contact
    (617) 556-9982 x224