SOURCE: Backlit Fiction

Backlit Fiction

November 08, 2011 13:30 ET

Backlit Launches New Publishing Model for Teen Franchises

New eBook Publisher Incubates Teen Serials as Episodic Apps and Film/Television Properties

SANTA MONICA, CA--(Marketwire - Nov 8, 2011) - Backlit ( launched its first series of teen franchise ebooks via Amazon, Barnes & Noble and Apple: Borrowing Abby Grace, The Start-Up and The Dig, followed by Young Americans, Future Perfect and The Defiants early next year. Similar to Young Adult (YA) successes like Gossip Girl and The Hunger Games, Backlit ebooks will create new franchises tailored to and tested with teen audiences.

Backlit has a first look film and television deal with Jack Giarraputo of Happy Madison. Jack is one of Hollywood's most successful producers with films grossing over $2 billion domestically. He is Backlit's strategic partner, creative advisor and lead investor. "Backlit is reinventing publishing by shortening the path from writer to reader," said Giarraputo.

The Backlit model quickly determines audience and franchise value. "The speed of ebook production allows Backlit to test fresh commercial ideas with core audiences," said Backlit Publisher, Panio Gianopoulos. "Working closely with some of Hollywood's best creative minds, Backlit is committed to telling stories that will be loved as books, television and movies."

Episodic content is previewed via Facebook and Twitter, allowing Backlit to engage teens who routinely find their entertainment online. Immediate audience feedback, interactivity and spin-offs take on a whole new value when stories are created and released quickly. Focused on Millennial readers with episodic attention spans, Backlit ebook downloads will be released exclusively digitally every few weeks, yet offer significant narrative depth.

Backlit: Fiction Forward (BFF) will become a quick, trusted companion to the young adult audience. Devoted readers can win "character walk-on" opportunities in upcoming ebook and later video episodes; and Backlit is running a unique teen entrepreneurial challenge based around The Start-Up series. Backlit is launching a Mentors Program (, whereby the publisher will mentor and crowdsource new YA authors to write new episodes.

About Backlit

Backlit is a digital media publishing company that incubates teen serials as episodic apps and film and television properties.

Backlit Fiction Publisher and Editorial Director Panio Gianopoulos spent a decade working in the publishing industry. While an editor at Bloomsbury Publishing, he edited titles across every genre, including bestselling memoirs by Chelsea Handler and Anthony Bourdain, the original literary tie-in for HBO's Deadwood, and the novel that inspired the film Limitless. A former BCG entertainment industry consultant, he received his M.B.A. from Stanford University.

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