Cityzen Development Group

Castle Point Realty Partners

Fernbrook Homes

September 28, 2010 11:33 ET

Backstage Invites Online Followers to Refer Condo Buyers

TORONTO, ONTARIO--(Marketwire - Sept. 28, 2010) - It's a first for Toronto in new condominium sales and, quite possibly, Canada. Cityzen Development Group together with partners CastlePoint Realty and Fernbrook Homes are introducing a new way to sell condos where anyone can be an agent. And it is all happening online.

After their successful "Name Our Condo" promotion during the summer in which their new condominium project on The Esplanade was named "Backstage", the builders wanted to continue their relationship with followers online.

The result –Virtual Broker. This program invites friends to refer their friends and contacts to register on the Backstage website and receive prizes. The prizes include two movie passes for 10 referrals, a $50 iTunes gift card for 25 referrals, a $500 Eaton's Centre Gift Card for 55 referrals and for 75 referrals, an iPad. If any one of the referrals actually purchases a suite at Backstage, the person referring will receive $2,500 cash. For some, that may also help in the down payment of their own condominium suite.

"We were amazed by the incredible participation in the Name Our Condo contest," says Sam Crignano, partner in Cityzen Development. "Over 3,000 people submitted a name and in excess of 100,000 unique visitors from 140 countries came to the web site to vote on a name or just watch the progress of the names as they received votes throughout the six week campaign. We wanted to maintain contact with those supporters and give them another opportunity to be part of our marketing campaign."

The initiative hinges on followers having substantial networks online and perhaps a friend or relative that may be looking to purchase a suite at Backstage. Details are clearly outlined on the Backstage web site at: www.backstagetoronto.com and there is also a comical animated video on you tube at: http://www.youtube.com/watch?v=4CtP9g253y0 where "Nigel" sets you on the right course.

Backstage is located on the southeast corner of Yonge and The Esplanade opposite the Sony Centre. The 36-storey point tower is an elegantly slim glass and steel structure rising from a 4-level podium. The roof of the podium will be a garden in the sky complete with a 55-foot swimming pool and cascading waterfall. The lobby will feature elegant stone accents blending natural materials with contemporary.

The location is within minutes walk of the downtown financial core and equally close to the pleasures of the historic St. Lawrence Market neighborhood.

Union Station with its Via Rail, Go Train and subway lines is two minutes walk to the west. The Air Canada Centre is an equally short walk across Yonge Street and, of course, the Gardiner Expressway is just a few hundred yards further on.

The Virtual Broker program will be in effect until the end of November.

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