SOURCE: Baden Sports

Baden Sports

March 02, 2012 07:00 ET

Baden's Axe™ Ready for the Big Leagues

Revolutionary New Line of Baseball and Softball Bats to Be a "Game Changer"; Cleared for Amateur and Professional Play in 2012

SEATTLE, WA--(Marketwire - Mar 2, 2012) - Baden® Sports, Inc., a leading innovator in sporting goods, proudly introduces the revolutionary new line of Axe™ baseball and softball bats. With a patented handle design that guides a player's hands into the proper hitting position at contact, the new Axe bats provide batters with more power and more solid contact, more often. The Axe bat is truly a game changer, and it is approved for use in all amateur, collegiate and professional baseball games in 2012.

The new line of Axe baseball and softball bats feature a proprietary handle that has never before been used. Unlike traditional bat handles, the Axe handle fits flush in the bottom of a player's hand which increases leverage and promotes greater swing consistency and improved hitting performance.

"This is a revolutionary design that will have a lasting impact on the sports of baseball and softball," said Michael Schindler, CEO of Baden Sports. "What does the old handle do for you? The Axe bat promotes an ergonomically correct grip, better fit, less restrictive swing and greater bat speed through the hitting zone. As more and more players adopt this new design, the old handle may become irrelevant."

Because the new Axe bats promote proper technique and reduce the hand fatigue associated with traditional bat handles, they have been certified and approved for use at all levels of play in 2012, including Little League, high school, NCAA and the Pros. Axe bats are currently being used by professional players at this year's spring training and the company expects this to continue when the regular season begins in April.

A number of NCAA men's baseball programs have already discovered the benefits of the Baden Axe bat, and their players now use it exclusively. Exclusive Axe schools include Ashland University, Marietta College, North Georgia University, Ohio Dominican University, the University of California San Diego, and the University of Redlands.

There are eleven (11) models in the new line of Axe baseball and softball bats, each of which are offered in a variety of sizes and weights for all levels of play.

For professional players, the Pro Ash and Pro Maple Series Axe bats are manufactured in Wisconsin, using the hardest ash and maple grown in North America. All strictly adhere to professional league specifications, and are also oriented so that the wood grain is aligned perfectly with the hitting surface for maximum performance and less breakage.

Proprietary barrel designs are also featured across the entire line of alloy and composite Axe bats. They have been engineered specifically to maximize the advantages of the patented handle and one-sided hitting. In accordance with the rules of Little League, high school baseball and softball, adult softball leagues and the NCAA, these bats feature Plus-Plus™ Reinforced Composite Technology or LP Scandium Alloy to provide bigger sweet spots and maximum legal performance.

Baden Sports, Inc. continues to lead the sporting goods industry both in performance and design. Baden is an independent, family-owned company that entered the athletic ball market in 1979 to address the need for higher quality products. Since its earliest days, Baden has always sought perfection and it has made countless technological advances that have paved the way in many sports.

"Baden is excited to be leading the way again, this time for the future of baseball and softball," added Schindler. "Nothing like this has ever been used before in baseball or softball, and Baden is thrilled to bring this generation of baseball players a technology that will help them become better hitters. We encourage every player to try the Axe and see for themselves."

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