Badgeville Announces Dynamic Game Engine and Widget Studio

MENLO PARK, CA--(Marketwire - May 31, 2011) - Badgeville, the Social Loyalty Platform, announced today the launch of the patent-pending Dynamic Game Engine, which offers retail brands, content sites, and communities the first-ever flexible platform for incorporating advanced social and game mechanics into their user experience across the brand's entire digital presence. In addition, Badgeville released the Gamification Widget Studio to make it easy for brands to add a social rewards experience including leaderboards, virtual achievements, and more, aligned with brand style, in a matter of weeks. The new offerings help businesses lift user behavior, reaching user-driven objectives and profits.

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Badgeville's new Dynamic Game Engine revolutionizes the gamification industry with support for advanced business rules to trigger rewards including time-based mechanics, activity missions, and integrated game mechanics across a network of web sites, mobile, and virtually any digital property. This gives brands the ability to create a consistent rewards experience across their web, mobile, and social programs, optimizing the ROI on game mechanics designed to drive and track user behavior.

Rules defined in the Dynamic Game Engine can easily be integrated throughout a brand's existing web and mobile user experience with the new Badgeville Widget Studio, featuring lightweight, configurable widgets such as leaderboards, live activity streams, mini profiles, showcases, and more. Unlike other market offerings, the Dynamic Game Engine combined with the Widget Studio supports sophisticated business rules with a highly-configurable platform, enabling a fast-to-deploy and deeply integrated gamification program across a brand's entire digital experience.

Badgeville, which won the Audience Choice Award when it launched at TechCrunch Disrupt in September, has fast become the leading Social Loyalty Platform, chosen by industry-leading brands to power the gamification programs for their unique business needs. Customers include Interscope Records and Island Def Jam (Universal Music), Bluefly.com, Major League Gaming, LiveMocha, The Active Network, and many more.

"Our vision for building Badgeville is to offer the most powerful, lightweight Software-as-a-Service Platform to reward, influence and measure user behavior. Now with a growing team of thought leaders in game design, engineering, and social media, this vision has become a reality," said Badgeville CEO Kris Duggan. "The Dynamic Game Engine and Widget Studio take gamification to the next level, and open up infinite opportunities for game mechanics to help businesses reach user-driven objectives and revenue."

Customer and Industry Support:

"We selected Badgeville to power our deeply integrated game mechanics because they were clearly the most flexible, easy-to-deploy and innovative solution available. Badgeville has not only allowed us to build rewards behaviors we had planned, but with the flexibility of the Dynamic Game Engine has inspired us to offer numerous campaigns and programs designed to help our community score the best they can on the GMAT, as well as increase per-user revenue via our partnerships with Grockit, Kaplan, Knewton, Manhattan GMAT, Master GMAT, The Princeton Review, and Veritas Prep. We are also using Badgeville to power a crowdsourcing campaign to organize 70,000 pages of educational content."
- Eric Bahn, founder of Beat The GMAT

"We chose Badgeville because we really wanted a rewards program to drive user loyalty that could easily integrate with the rest of our platform and look good in line with our current site visual design, and we didn't want to have to build it ourselves. The Badgeville feature set far exceeded what else is available on the market and was perfect for our needs. We've already generated revenue through a sponsored reward program that we launched on the first day Badgeville went live on our site. In the first weeks of adding Badgeville to our site, we also have identified super users to reward that we didn't know existed, and have a much clearer understanding of super user behavior."
- Brian Kroski, Chief Digital Officer of YourTango

"Social games incentivize our customers for their interactions with our store and editorial experiences. We see these interactions as a key component of growing and strengthening the Bluefly community. We see this layer of customer engagement as a critical differentiator that will help us further distance ourselves from competitors in the fashion industry. Badgeville will reward fashion-savvy shoppers for engaging more with the Bluefly brand and online presence."
- Melissa Payner, CEO of Bluefly

According to Gartner Research, gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application by 2014. As the most advanced Social Loyalty Platform provider, Badgeville is well-equipped to help content, commerce and community brands take advantage of the growing trend to use social game mechanics to drive user behavior tied to profit-generating business objectives.

Source: "Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes," April 12, 2011

About Badgeville

Badgeville is the leading Social Loyalty Platform. We make it easy for marketers, community managers and web managers across content and commerce brands to drive user behavior with social game mechanics. Industry-leading brands such as Interscope Records, Bluefly.com, and The Active Network turn to Badgeville to lift traffic, retention, and obtain actionable insight into their user audience. Using Badgeville, brands can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville has offices in Silicon Valley, New York and Europe. For more information, visit Badgeville at www.badgeville.com.