SOURCE: Badgeville


January 20, 2011 09:00 ET

Badgeville Delivering Real-Time Social Rewards Across One Billion Monthly Page Views

Major League Gaming,, India Games, Beat the GMAT and 25 Brands Join Badgeville's Fast Growing Roster of World-Class Customers; CEO Kris Duggan to Speak at Inaugural Gamification Summit

MENLO PARK, CA--(Marketwire - January 20, 2011) - Badgeville, a white label Social Rewards & Analytics Platform, is proud to announce that it now delivers social rewards & engagement analytics across 25 world-class customers, with more than one billion page views of traffic under contract. Since launching at TechCrunch Disrupt 2010, where it won the Audience Choice Award, Badgeville's fast growth is a testament to the changing face of online loyalty and engagement around the globe.

Today, Badgeville announces and welcomes new customers Major League Gaming (MLG),, Beat the GMAT, India Games, and many others across three continents, joining early customers TechCrunch, Comcast Sports Group,, and Moxsie, who are using the Badgeville platform to increase quality engagement, time on-site, and user retention.

"At Major League Gaming we are dedicated to providing our community with the most robust online gaming experience possible," said Paul Sullivan, SVP Product Development. "Badgeville's sophisticated software solution will enable MLG gamers to further their social experience earning badges and status recognition for their competitive gameplay on our site beginning this Spring."

In addition to its early customer success, Badgeville CEO Kris Duggan will also speak today at the inaugural Gamification Summit, organized and hosted by Gabe Zichermann, gamification expert and author of Game-Based Marketing.

"This is a really exciting time for the Badgeville team. The quality and diversity of our customers attests to the need for a change in the way engagement is measured and motivated for any brand with an online presence," said Kris Duggan, CEO and co-founder, Badgeville. "We are now working with customers in entertainment, publishing, retail, education, health, fitness and finance. Using proven techniques from social gaming, social media, and traditional loyalty programs, the Badgeville platform is powering the next generation of online and mobile engagement."

With offices in Silicon Valley, New York and Europe, Badgeville has grown to a staff of 20 employees with expertise in Software-as-a-Service (SaaS), game design, social media, social gaming, user experience and design, and building large-scale applications. In November, Badgeville announced it closed a $2.5M Series A round to invest in infrastructure, scalability, and to continue building its team of engineering and services experts to deploy hundreds of integrations with high-profile clients in 2011.

In addition to large brands, Badgeville's customers have web and mobile properties of all sizes. Badgeville's clients include startup and mid-sized customers, including Video Games Blogger, Coupon Pal, Plundr, WPromote, Proven Winners, Emfluence, Conyac,,, Sofanetics, and more. These new clients clearly agree that the Badgeville platform is a cost-effective and powerful way to drive engagement.

About Badgeville
Badgeville is a white label social loyalty, rewards, and analytics platform. We make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement. The Badgeville Platform leverages techniques from game play to create highly engaging web experiences. Using Badgeville, web publishers reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement. Badgeville has offices in Silicon Valley, New York and Europe. For more information, visit Badgeville at

Contact Information

  • Media Contact:
    Colin Crook
    Voce Communications (for Badgeville)
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    @colincrook (twitter)